How to Structure Product Filters and Sorting for Highest Conversions
We’ve all been in a situation where we had too many choices and felt overwhelmed to make a decision. Sometimes we think we want more options – more is better, right? But studies have shown that to…
Video: Product Recommendations that Solve Customer Problems
Retailers often use product recommendations with the goal of increasing average order value (AOV). While this is an understandable mindset, it can sometimes ignore the most important person in the equ…
Ecommerce Stores That Break the Rules
You’ve looked at enough ecommerce stores, after a while the sites become predictable. Stores often use the same theme, similar fonts, similar colors, and in doing so make it hard for themselves to s…
Top 3 Customers Expectations of Payments
As of 2021, the majority of shoppers still prefer to use credit or debit cards for their orders. It may not feel like that, with the rise of alternative payment methods like Buy Now Pay Later (BNPL) s…
Benefits of Product Configurators for Ecommerce
Visitors are more likely to purchase if they have a hand in customizing or building a product on your site. Product configurators are the best way to streamline the purchase of highly customizable…
Improve Your BFCM 2022 Strategy: Learnings from BFCM 2021 (Including Free 2022 Strategy Guide)
Fall means the end of summer, cooler weather, time to pull out the sweaters. For retailers it means the start of Black Friday Cyber Monday (BFCM) planning. Total sales for BFCM 2021 hit…