• 4 minute read

    Ten Metrics That Can Help Demystify Your Conversion Rate (with Free Google Analytics Custom Report Template)

    Stores, agencies, and employees are always looking to improve conversion rates. There’s a whole industry focused on increasing this metric. But conversion rate isn’t the end all be all of ecommerc…

    CROROI & KPIs

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  • < 1 minute read

    Your Ecommerce Store Needs a Gift Guide: Full Action Plan and Examples

    Use a gift guide to help new and returning customers find products they want to buy.

    Ecommerce InspirationServing Your CustomersStrategy & Discovery

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  • 5 minute read

    Top 3 Customers Expectations of Payments

    As of 2021, the majority of shoppers still prefer to use credit or debit cards for their orders. It may not feel like that, with the rise of alternative payment methods like Buy Now Pay Later (BNPL) s…

    Reducing FrictionTrends & Predictions

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  • 4 minute read

    How to Ensure Your Landing Page Nurtures New Visitors

    New visitors are unlikely to convert when they land on your store. And that's costing you money. Learn what new visitors are expecting to see on a landing page and ways you can motivate them to co…

    CROServing Your Customers

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  • 6 minute read

    Must-Have Metrics for Holiday Analytics Tracking

    As a store owner it can feel like you’re always getting prepared for the holiday buying season. But do you ever have a chance to see what did well last year or the year before? Not only that, you al…

    ROI & KPIs

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  • 4 minute read

    Customizing Your Ecommerce Store to Compete With Amazon

    Consumers can find it hard to resist the pull of Amazon. We've put together some ways your ecommerce store can still compete. Learn how to provide a better experience and give customers what they want…

    CROServing Your Customers

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