• 3 minute read

    Video: Improve Conversions by Educating Your Ecommerce Customers

    Some products are self-explanatory, such as a shirt or sunglasses. But if your products venture into a new category, are used in a unique way, or have technical aspects, you'll want to educate your si…

    Ecommerce InspirationServing Your Customers

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  • 5 minute read

    Ecommerce Stores That Break the Rules

    You’ve looked at enough ecommerce stores, after a while the sites become predictable. Stores often use the same theme, similar fonts, similar colors, and in doing so make it hard for themselves to s…

    CROEcommerce InspirationTrends & Predictions

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  • 4 minute read

    Video: How to Structure Website Footers to Better Serve Customers

    The star of your ecommerce store will always be your inventory. Yet your company's website needs to convey important additional information to customers. This includes things like your returns policy,…

    Reducing FrictionServing Your Customers

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  • 6 minute read

    Designing Homepage Carousels that Draw Customers Into Your Store

    Homepages have become a place with multiple goals: merchandising, promoting sales, brand introduction, showcasing social proof and press. Sometimes the homepage can feel too long. Or it can feel as th…

    CROServing Your Customers

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  • 4 minute read

    Video: Home Page Elements for Ecommerce Retailers to Test

    As the saying goes, "You never get a second chance to make a first impression." For ecommerce retailers, this is especially true for your store's home page. The home page is typically the most popular…

    Ecommerce InspirationStrategy & Discovery

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  • 4 minute read

    Video: Product Recommendations that Solve Customer Problems

    Retailers often use product recommendations with the goal of increasing average order value (AOV). While this is an understandable mindset, it can sometimes ignore the most important person in the equ…

    Ecommerce InspirationServing Your Customers

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