• 4 minute read

    Video: How to Structure Website Footers to Better Serve Customers

    The star of your ecommerce store will always be your inventory. Yet your company's website needs to convey important additional information to customers. This includes things like your returns policy,…

    Reducing FrictionServing Your Customers

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  • 5 minute read

    How to Structure Product Filters and Sorting for Highest Conversions

    We’ve all been in a situation where we had too many choices and felt overwhelmed to make a decision. Sometimes we think we want more options – more is better, right? But studies have shown that to…

    AllReducing FrictionStrategy & Discovery

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  • 4 minute read

    Video: Presenting Gift Options in Ecommerce Checkout

    For retailers, there is no better compliment to your brand than someone wanting to give one of your products as a gift. Not only are they purchasing from your store, but they believe someone else will…

    Reducing FrictionServing Your Customers

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  • 6 minute read

    The 4 Rules of Error Messaging that Keep Customers Converting in Checkout

    When you think about it, errors in physical retail stores are not all that common. Occasionally, a store’s systems go down or a customer's credit card doesn't swipe properly.  But when someone i…

    Reducing FrictionStrategy & Discovery

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  • 3 minute read

    Video: How to Design Mobile Headers to Better Guide Customers

    When people start browsing your company's store on their phone or other mobile device, they look to the page headers to help them decide where to go next. Mobile headers are small, but they can pack a…

    Reducing FrictionServing Your Customers

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  • 4 minute read

    Video: How to Structure a Product Configurator That Helps Boost Conversions

    When product configurators are done right, they can benefit both customers and retailers. Customers like configurators because they get to personalize products to their preference. Merchants like them…

    Reducing FrictionServing Your Customers

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