• 6 minute read

    Identifying Low Hanging Fruit with Great ROI Using Google Analytics

    You can spend hours digging around your store trying to find bugs and pages that break. But it’s a fool's errand to jump into a site without knowing where to look first.  Google Analytics is the…

    Reducing FrictionROI & KPIs

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  • 4 minute read

    Must-Haves for Fashion Ecommerce Stores

    The fashion industry and its customers face unique challenges, especially in the ecommerce world. Customers looking for a new outfit have different needs than someone buying a new baking pan. What…

    CROReducing Friction

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  • 4 minute read

    Top 5 Accessibility Updates for Ecommerce Stores

    As an ecommerce operator, you've seen the rise in the need for accessibility on the web. We walk through 5 updates you can make to your store to improve accessibility for visitors with disabilitie…

    Reducing FrictionServing Your Customers

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  • 5 minute read

    Top 3 Customers Expectations of Payments

    As of 2021, the majority of shoppers still prefer to use credit or debit cards for their orders. It may not feel like that, with the rise of alternative payment methods like Buy Now Pay Later (BNPL) s…

    Reducing FrictionTrends & Predictions

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  • 4 minute read

    Video: How to Structure Website Footers to Better Serve Customers

    The star of your ecommerce store will always be your inventory. Yet your company's website needs to convey important additional information to customers. This includes things like your returns policy,…

    Reducing FrictionServing Your Customers

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  • 5 minute read

    How to Structure Product Filters and Sorting for Highest Conversions

    We’ve all been in a situation where we had too many choices and felt overwhelmed to make a decision. Sometimes we think we want more options – more is better, right? But studies have shown that to…

    AllReducing FrictionStrategy & Discovery

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