• 3 minute read

    Video: Improve Conversions by Educating Your Ecommerce Customers

    Some products are self-explanatory, such as a shirt or sunglasses. But if your products venture into a new category, are used in a unique way, or have technical aspects, you'll want to educate your si…

    Ecommerce InspirationServing Your Customers

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  • 4 minute read

    Video: How to Structure Website Footers to Better Serve Customers

    The star of your ecommerce store will always be your inventory. Yet your company's website needs to convey important additional information to customers. This includes things like your returns policy,…

    Reducing FrictionServing Your Customers

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  • 6 minute read

    Designing Homepage Carousels that Draw Customers Into Your Store

    Homepages have become a place with multiple goals: merchandising, promoting sales, brand introduction, showcasing social proof and press. Sometimes the homepage can feel too long. Or it can feel as th…

    CROServing Your Customers

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  • 4 minute read

    Video: Product Recommendations that Solve Customer Problems

    Retailers often use product recommendations with the goal of increasing average order value (AOV). While this is an understandable mindset, it can sometimes ignore the most important person in the equ…

    Ecommerce InspirationServing Your Customers

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  • 3 minute read

    The 4 Customer Expectations of Post-Pandemic Retail

    In an analogy: the Covid-19 pandemic has been like a slingshot for the retail industry. Merchants have always had to evolve to stay relevant, but in the past year, these changes accelerated. One study…

    Modern BusinessServing Your Customers

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  • 4 minute read

    Video: Presenting Gift Options in Ecommerce Checkout

    For retailers, there is no better compliment to your brand than someone wanting to give one of your products as a gift. Not only are they purchasing from your store, but they believe someone else will…

    Reducing FrictionServing Your Customers

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