• 6 minute read

    The 4 Rules of Error Messaging that Keep Customers Converting in Checkout

    When you think about it, errors in physical retail stores are not all that common. Occasionally, a store’s systems go down or a customer's credit card doesn't swipe properly.  But when someone i…

    Reducing Friction • Strategy & Discovery

    By: Lauren Tonge
    April 13, 2021

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  • 3 minute read

    Video: How to Design Mobile Headers to Better Guide Customers

    When people start browsing your company's store on their phone or other mobile device, they look to the page headers to help them decide where to go next. Mobile headers are small, but they can pack a…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    April 6, 2021

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  • 7 minute read

    8 Features to Test to Get More Onsite Email Sign Ups

    Ecommerce teams know the challenge: how do you get people to engage with your emails - especially when they haven't bought from your store yet? Marketing teams spend a lot of time and money directing …

    All • Serving Your Customers • Strategy & Discovery

    By: Lauren Tonge
    March 23, 2021

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  • 4 minute read

    Video: How to Leverage Product Reviews to Motivate People to Buy

    Product reviews are as integral to ecommerce as Add to Cart and checkout. Yet, as with most building blocks in ecommerce, retailers get the most benefit from product reviews when you optimize them for…

    Ecommerce Inspiration • Modern Business

    By: Lauren Tonge
    March 16, 2021

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  • 5 minute read

    Top Shopify Apps to Connect with Customers and Increase AOV

    Most ecommerce teams want to connect more with their customers and motivate people to add more items to their carts. Often all it takes is the right offer at the right time. Thankfully, for retailers …

    Modern Business • Shopify

    By: Lauren Tonge
    March 9, 2021

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  • 4 minute read

    Video: How to Structure a Product Configurator That Helps Boost Conversions

    When product configurators are done right, they can benefit both customers and retailers. Customers like configurators because they get to personalize products to their preference. Merchants like them…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    February 23, 2021

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