• 4 minute read

    Choosing Between a Template vs. Custom-Designed Theme for Your Ecommerce Site

    As an ecommerce retailer, you probably already know that websites on major platforms, like Shopify, Magento, and BigCommerce are built from a theme. The theme is what gives a site its look and feel, n…

    Modern BusinessStrategy & Discovery

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  • 10 minute read

    How to Increase Onsite Conversions, Part 2: Tactical Steps

    Onsite conversions are key to the success of an ecommerce site, but improving your performance can be tough without a plan of attack. On the previous episode, Sara and Nicole discussed how ecommerce r…

    Reducing FrictionServing Your Customers

  • 4 minute read

    What Shopify Unite 2019 Means to Ecommerce Retailers

    How does Shopify make ecommerce easier for retailers? Consider this: it’s been nearly two years since the company introduced Shopify Flow, a tool to automate backend tasks for merchants on Shopify P…

    Modern BusinessPlatform Talk

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  • 11 minute read

    How to Increase Ecommerce Onsite Conversions, Part 1: Strategy

    Nearly every ecommerce retailer wants to increase onsite conversions. Even a one percent increase in completed online sales can make a huge difference in a company's bottom line. Because the rewards a…

    Modern BusinessStrategy & Discovery

  • 5 minute read

    4 Ways Luxury Brands Can Embrace Ecommerce Without Losing Their Soul

    Luxury brands face a big challenge in ecommerce. Consider this: online shopping makes products available anytime, anywhere, to anyone. But as a luxury brand, retailers want to communicate the uniquene…

    Ecommerce InspirationServing Your Customers

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  • 10 minute read

    How Shopify Flow Streamlines Ecommerce Operations

    Retailers know the frustration of tedious backend operations far too well. Perhaps your team has to manually check every order for potential fraud. Or maybe you want to reward customers who purchase o…

    Platform TalkReducing FrictionShopify