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4 minute read
Video: How to Structure a Product Configurator That Helps Boost Conversions
When product configurators are done right, they can benefit both customers and retailers. Customers like configurators because they get to personalize products to their preference. Merchants like them…
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5 minute read
Best In Class 2021: 5 Brands that Communicate Ecommerce Luxury
As a retailer, your online store needs to be both efficient and inspiring. The mechanics have to be seamless, while speaking to your customers in a personal way. This is especially true for luxury com…
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4 minute read
Video: Optimizing the Search Bar So People Can Find What They Want to Buy
Simply put, when someone enters a product in a site search bar, this person is a motivated buyer. The precise degree of motivation, however, is hard to know. For instance, they may want to browse al…
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5 minute read
How Product Photo Zoom Can Make or Break Ecommerce Conversions
As an online retailer, you probably have a love-hate relationship with your product pages. On the one hand, these pages are how your company presents its products to the world. Your team spends time c…
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4 minute read
Video: How to Communicate Product Variants from the Category Page
Product category pages are crucial to your customers' momentum in purchasing from your store. The fact that people are on a product category page at all shows they are motivated to buy. Now it's up…
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5 minute read
The Worry Vs. the Possibility of Ecommerce in 2021
Thankfully 2020 is now behind us. The retail industry has long been full of challenges and surprises, but for many companies, last year reached new levels of stress and difficulty. So before we dive i…
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