• 2 minute read

    Ecommerce Security Quick Tip: Store Company Data Outside of Your Hosted Platform

    Data may be the less glamorous side of ecommerce, but it is critical to every retail company's success online. Hosted platforms, like Shopify Plus and BigCommerce, do a fantastic job of helping retail…

    Modern BusinessPlatform Talk

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  • 6 minute read

    How to Optimize Product Variants to Improve the Customer Experience

    As retailers grow their stores, they experience the paradox of ecommerce: the simpler something seems to the customer on the frontend, the more complex it is on the backend. At Command C, we often tal…

    Serving Your CustomersStrategy & Discovery

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  • 5 minute read

    How to Better Measure Ecommerce Conversion Rate

    In discussing conversion rate optimization (CRO), there are two points that everyone can agree on. First is the definition itself of an ecommerce checkout conversion rate: it's the number of sessions …

    CROROI & KPIs

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  • 5 minute read

    6 Questions to Answer in Choosing the Right Theme for Your Ecommerce Site

    Let's begin by dispelling myths: When retailers build their ecommerce site from a theme, yes, they're using a template, but the end result can be far from cookie-cutter. Companies of all sizes – inc…

    Modern BusinessStrategy & Discovery

  • 6 minute read

    Retention-Focused CRO Ideas for an Economic Downturn

    In any economic slowdown, retail companies want to reduce costs strategically – strategically being the keyword. If you abandon investing entirely, you could jeopardize your business. If you fail t…

    CROModern Business

  • 7 minute read

    Ecommerce Product Bundles Can Be Bliss – Or Amiss – Depending on Your Strategy

    From the customer perspective, ecommerce product bundles offer ease and convenience. When shoppers can readily see which products complement or pair with others, it saves them time and hassle. Further…

    Serving Your CustomersStrategy & Discovery