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4 minute read
Video: Home Page Elements for Ecommerce Retailers to Test
As the saying goes, "You never get a second chance to make a first impression." For ecommerce retailers, this is especially true for your store's home page. The home page is typically the most popular…
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4 minute read
Quickstart Guide to Gift Cards on Shopify and Shopify Plus
Retailers often use gift cards as a way to improve cash flow and increase customer engagement. For stores on Shopify, this idea got a boost last year when the company enabled gift cards for all mercha…
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4 minute read
Video: Product Recommendations that Solve Customer Problems
Retailers often use product recommendations with the goal of increasing average order value (AOV). While this is an understandable mindset, it can sometimes ignore the most important person in the equ…
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5 minute read
How to Structure Product Filters and Sorting for Highest Conversions
We’ve all been in a situation where we had too many choices and felt overwhelmed to make a decision. Sometimes we think we want more options – more is better, right? But studies have shown that to…
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3 minute read
The 4 Customer Expectations of Post-Pandemic Retail
In an analogy: the Covid-19 pandemic has been like a slingshot for the retail industry. Merchants have always had to evolve to stay relevant, but in the past year, these changes accelerated. One study…
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4 minute read
Video: Presenting Gift Options in Ecommerce Checkout
For retailers, there is no better compliment to your brand than someone wanting to give one of your products as a gift. Not only are they purchasing from your store, but they believe someone else will…
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