• 4 minute read

    Video: How to Structure a Product Configurator That Helps Boost Conversions

    When product configurators are done right, they can benefit both customers and retailers. Customers like configurators because they get to personalize products to their preference. Merchants like them…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    February 23, 2021

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  • 5 minute read

    Best In Class 2021: 5 Brands that Communicate Ecommerce Luxury

    As a retailer, your online store needs to be both efficient and inspiring. The mechanics have to be seamless, while speaking to your customers in a personal way. This is especially true for luxury com…

    Ecommerce Inspiration • Serving Your Customers

    By: Lauren Tonge
    February 16, 2021

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  • 4 minute read

    Video: Optimizing the Search Bar So People Can Find What They Want to Buy

    Simply put, when someone enters a product in a site search bar, this person is a motivated buyer.  The precise degree of motivation, however, is hard to know. For instance, they may want to browse al…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    February 9, 2021

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  • 5 minute read

    How Product Photo Zoom Can Make or Break Ecommerce Conversions

    As an online retailer, you probably have a love-hate relationship with your product pages. On the one hand, these pages are how your company presents its products to the world. Your team spends time c…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    January 26, 2021

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  • 4 minute read

    Video: How to Communicate Product Variants from the Category Page

    Product category pages are crucial to your customers' momentum in purchasing from your store. The fact that people are on a product category page at all shows they are motivated to buy. Now it's up…

    Ecommerce Inspiration • Reducing Friction

    By: Lauren Tonge
    January 19, 2021

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  • 5 minute read

    The Worry Vs. the Possibility of Ecommerce in 2021

    Thankfully 2020 is now behind us. The retail industry has long been full of challenges and surprises, but for many companies, last year reached new levels of stress and difficulty. So before we dive i…

    Modern Business • Serving Your Customers

    By: Nicole Reed
    January 12, 2021

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