• 4 minute read

    Video: Home Page Elements for Ecommerce Retailers to Test

    As the saying goes, "You never get a second chance to make a first impression." For ecommerce retailers, this is especially true for your store's home page. The home page is typically the most popular…

    Ecommerce InspirationStrategy & Discovery

    Read more
  • 4 minute read

    Quickstart Guide to Gift Cards on Shopify and Shopify Plus

    Retailers often use gift cards as a way to improve cash flow and increase customer engagement. For stores on Shopify, this idea got a boost last year when the company enabled gift cards for all mercha…

    Modern BusinessShopify

    Read more
  • 4 minute read

    Video: Product Recommendations that Solve Customer Problems

    Retailers often use product recommendations with the goal of increasing average order value (AOV). While this is an understandable mindset, it can sometimes ignore the most important person in the equ…

    Ecommerce InspirationServing Your Customers

    Read more
  • 5 minute read

    How to Structure Product Filters and Sorting for Highest Conversions

    We’ve all been in a situation where we had too many choices and felt overwhelmed to make a decision. Sometimes we think we want more options – more is better, right? But studies have shown that to…

    AllReducing FrictionStrategy & Discovery

    Read more
  • 3 minute read

    The 4 Customer Expectations of Post-Pandemic Retail

    In an analogy: the Covid-19 pandemic has been like a slingshot for the retail industry. Merchants have always had to evolve to stay relevant, but in the past year, these changes accelerated. One study…

    Modern BusinessServing Your Customers

    Read more
  • 4 minute read

    Video: Presenting Gift Options in Ecommerce Checkout

    For retailers, there is no better compliment to your brand than someone wanting to give one of your products as a gift. Not only are they purchasing from your store, but they believe someone else will…

    Reducing FrictionServing Your Customers

    Read more