• 4 minute read

    Video: Home Page Elements for Ecommerce Retailers to Test

    As the saying goes, "You never get a second chance to make a first impression." For ecommerce retailers, this is especially true for your store's home page. The home page is typically the most popular…

    Ecommerce Inspiration • Strategy & Discovery

    By: Lauren Tonge
    June 15, 2021

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  • 5 minute read

    How to Structure Product Filters and Sorting for Highest Conversions

    We’ve all been in a situation where we had too many choices and felt overwhelmed to make a decision. Sometimes we think we want more options – more is better, right? But studies have shown that to…

    All • Reducing Friction • Strategy & Discovery

    By: Lauren Tonge
    May 11, 2021

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  • 6 minute read

    The 4 Rules of Error Messaging that Keep Customers Converting in Checkout

    When you think about it, errors in physical retail stores are not all that common. Occasionally, a store’s systems go down or a customer's credit card doesn't swipe properly.  But when someone i…

    Reducing Friction • Strategy & Discovery

    By: Lauren Tonge
    April 13, 2021

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  • 7 minute read

    8 Features to Test to Get More Onsite Email Sign Ups

    Ecommerce teams know the challenge: how do you get people to engage with your emails - especially when they haven't bought from your store yet? Marketing teams spend a lot of time and money directing …

    All • Serving Your Customers • Strategy & Discovery

    By: Lauren Tonge
    March 23, 2021

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  • 6 minute read

    The Top 8 Things to Get Right in Replatforming Your Ecommerce Site

    As an ecommerce professional, one of the biggest challenges – if not the biggest challenge – you'll face is replatforming your company's online store. As you get started, it can feel overwhelming.…

    ROI & KPIs • Strategy & Discovery

    By: Nicole Reed
    December 9, 2020

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  • < 1 minute read

    Checklist Download: 81 Data Points to Review for Your Data Migration Strategy

    One of the biggest projects ecommerce teams face is replatforming your site. Further, when replatforming, the smooth transfer of data – products, customers, orders, and more – is everything. Yo…

    Strategy & Discovery

    By: Nicole Reed, Tiffany Kuchta
    October 20, 2020

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