• 7 minute read

    What to Ask a Potential Ecommerce Development Agency?

    As someone in the ecommerce space, you’ve likely interacted with development agencies, and if not, you’ll probably need to in the future.  Ecommerce managers who are handling the day to day op…

    Strategy & Discovery

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  • 5 minute read

    Improve Your BFCM 2022 Strategy: Learnings from BFCM 2021 (Including Free 2022 Strategy Guide)

      Fall means the end of summer, cooler weather, time to pull out the sweaters. For retailers it means the start of Black Friday Cyber Monday (BFCM) planning.  Total sales for BFCM 2021 hit…

    Strategy & DiscoveryTrends & Predictions

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  • < 1 minute read

    Your Ecommerce Store Needs a Gift Guide: Full Action Plan and Examples

    Use a gift guide to help new and returning customers find products they want to buy.

    Ecommerce InspirationServing Your CustomersStrategy & Discovery

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  • 4 minute read

    Video: Home Page Elements for Ecommerce Retailers to Test

    As the saying goes, "You never get a second chance to make a first impression." For ecommerce retailers, this is especially true for your store's home page. The home page is typically the most pop…

    Ecommerce InspirationStrategy & Discovery

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  • 5 minute read

    How to Structure Product Filters and Sorting for Highest Conversions

    We’ve all been in a situation where we had too many choices and felt overwhelmed to make a decision. Sometimes we think we want more options – more is better, right? But studies have shown that to…

    AllReducing FrictionStrategy & Discovery

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  • 6 minute read

    The 4 Rules of Error Messaging that Keep Customers Converting in Checkout

    When you think about it, errors in physical retail stores are not all that common. Occasionally, a store’s systems go down or a customer's credit card doesn't swipe properly.  But when someone i…

    Reducing FrictionStrategy & Discovery

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