• 3 minute read

    Video: How to Design Mobile Headers to Better Guide Customers

    When people start browsing your company's store on their phone or other mobile device, they look to the page headers to help them decide where to go next. Mobile headers are small, but they can pack a…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    April 6, 2021

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  • 4 minute read

    Video: How to Leverage Product Reviews to Motivate People to Buy

    Product reviews are as integral to ecommerce as Add to Cart and checkout. Yet, as with most building blocks in ecommerce, retailers get the most benefit from product reviews when you optimize them for…

    Ecommerce Inspiration • Modern Business

    By: Lauren Tonge
    March 16, 2021

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  • 4 minute read

    Video: How to Structure a Product Configurator That Helps Boost Conversions

    When product configurators are done right, they can benefit both customers and retailers. Customers like configurators because they get to personalize products to their preference. Merchants like them…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    February 23, 2021

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  • 4 minute read

    Video: Optimizing the Search Bar So People Can Find What They Want to Buy

    Simply put, when someone enters a product in a site search bar, this person is a motivated buyer.  The precise degree of motivation, however, is hard to know. For instance, they may want to browse al…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    February 9, 2021

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  • 4 minute read

    Video: How to Communicate Product Variants from the Category Page

    Product category pages are crucial to your customers' momentum in purchasing from your store. The fact that people are on a product category page at all shows they are motivated to buy. Now it's up…

    Ecommerce Inspiration • Reducing Friction

    By: Lauren Tonge
    January 19, 2021

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  • 3 minute read

    Video: 3 Examples of Online Sizing Technology for Fashion Retailers

    In 2020, in the wake of the global pandemic, people have increasingly turned to online shopping. Now experts predict that many people will keep the habit. With this in mind, it's an important time for…

    Ecommerce Inspiration • Serving Your Customers

    By: Lauren Tonge
    December 15, 2020

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