• 4 minute read

    Video: Product Recommendations that Solve Customer Problems

    Retailers often use product recommendations with the goal of increasing average order value (AOV). While this is an understandable mindset, it can sometimes ignore the most important person in the equ…

    Ecommerce Inspiration • Serving Your Customers

    By: Lauren Tonge
    May 25, 2021

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  • 4 minute read

    Video: Presenting Gift Options in Ecommerce Checkout

    For retailers, there is no better compliment to your brand than someone wanting to give one of your products as a gift. Not only are they purchasing from your store, but they believe someone else will…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    April 27, 2021

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  • 3 minute read

    Video: How to Design Mobile Headers to Better Guide Customers

    When people start browsing your company's store on their phone or other mobile device, they look to the page headers to help them decide where to go next. Mobile headers are small, but they can pack a…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    April 6, 2021

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  • 4 minute read

    Video: How to Leverage Product Reviews to Motivate People to Buy

    Product reviews are as integral to ecommerce as Add to Cart and checkout. Yet, as with most building blocks in ecommerce, retailers get the most benefit from product reviews when you optimize them for…

    Ecommerce Inspiration • Modern Business

    By: Lauren Tonge
    March 16, 2021

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  • 4 minute read

    Video: How to Structure a Product Configurator That Helps Boost Conversions

    When product configurators are done right, they can benefit both customers and retailers. Customers like configurators because they get to personalize products to their preference. Merchants like them…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    February 23, 2021

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  • 4 minute read

    Video: Optimizing the Search Bar So People Can Find What They Want to Buy

    Simply put, when someone enters a product in a site search bar, this person is a motivated buyer.  The precise degree of motivation, however, is hard to know. For instance, they may want to browse al…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    February 9, 2021

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