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4 minute read
How to Ensure Your Landing Page Nurtures New Visitors
New visitors are unlikely to convert when they land on your store. And that's costing you money. Learn what new visitors are expecting to see on a landing page and ways you can motivate them to co…
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4 minute read
Customizing Your Ecommerce Store to Compete With Amazon
Consumers can find it hard to resist the pull of Amazon. We've put together some ways your ecommerce store can still compete. Learn how to provide a better experience and give customers what they want…
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3 minute read
Video: Improve Conversions by Educating Your Ecommerce Customers
Some products are self-explanatory, such as a shirt or sunglasses. But if your products venture into a new category, are used in a unique way, or have technical aspects, you'll want to educate your si…
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4 minute read
Video: How to Structure Website Footers to Better Serve Customers
The star of your ecommerce store will always be your inventory. Yet your company's website needs to convey important additional information to customers. This includes things like your returns policy,…
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4 minute read
Video: Home Page Elements for Ecommerce Retailers to Test
As the saying goes, "You never get a second chance to make a first impression." For ecommerce retailers, this is especially true for your store's home page. The home page is typically the most popular…
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4 minute read
Video: Product Recommendations that Solve Customer Problems
Retailers often use product recommendations with the goal of increasing average order value (AOV). While this is an understandable mindset, it can sometimes ignore the most important person in the equ…
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