• 4 minute read

    Video: How to Structure a Product Configurator That Helps Boost Conversions

    When product configurators are done right, they can benefit both customers and retailers. Customers like configurators because they get to personalize products to their preference. Merchants like them…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    February 23, 2021

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  • 4 minute read

    Video: Optimizing the Search Bar So People Can Find What They Want to Buy

    Simply put, when someone enters a product in a site search bar, this person is a motivated buyer.  The precise degree of motivation, however, is hard to know. For instance, they may want to browse al…

    Reducing Friction • Serving Your Customers

    By: Lauren Tonge
    February 9, 2021

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  • 4 minute read

    Video: How to Communicate Product Variants from the Category Page

    Product category pages are crucial to your customers' momentum in purchasing from your store. The fact that people are on a product category page at all shows they are motivated to buy. Now it's up…

    Ecommerce Inspiration • Reducing Friction

    By: Lauren Tonge
    January 19, 2021

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  • 3 minute read

    Video: 3 Examples of Online Sizing Technology for Fashion Retailers

    In 2020, in the wake of the global pandemic, people have increasingly turned to online shopping. Now experts predict that many people will keep the habit. With this in mind, it's an important time for…

    Ecommerce Inspiration • Serving Your Customers

    By: Lauren Tonge
    December 15, 2020

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  • 4 minute read

    Video: 3 Add To Cart Examples to Consider in Optimizing Store Checkout

    At Command C, our area of expertise is helping retailers maximize onsite conversions. All too often we see companies spend a lot of money driving traffic to their online store – only to have custome…

    CRO • Reducing Friction

    By: Lauren Tonge
    November 10, 2020

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  • 5 minute read

    Video: How to Communicate Your Company’s Unique Selling Propositions (USPs)

    As a retailer, of course you know what makes your company's products special. But do your customers? Sometimes your unique selling propositions (USPs) are so embedded in your team's thinking that it's…

    Ecommerce Inspiration • Strategy & Discovery

    By: Lauren Tonge
    October 13, 2020

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