• 4 minute read

    Ten Metrics That Can Help Demystify Your Conversion Rate (with Free Google Analytics Custom Report Template)

    Stores, agencies, and employees are always looking to improve conversion rates. There’s a whole industry focused on increasing this metric. But conversion rate isn’t the end all be all of ecommerc…

    CROROI & KPIs

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  • 5 minute read

    Top 3 Customers Expectations of Payments

    As of 2021, the majority of shoppers still prefer to use credit or debit cards for their orders. It may not feel like that, with the rise of alternative payment methods like Buy Now Pay Later (BNPL) s…

    Reducing FrictionTrends & Predictions

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  • 6 minute read

    Must-Have Metrics for Holiday Analytics Tracking

    As a store owner it can feel like you’re always getting prepared for the holiday buying season. But do you ever have a chance to see what did well last year or the year before? Not only that, you al…

    ROI & KPIs

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  • 6 minute read

    10+ Ways to Improve Your Core Web Vitals Score in Shopify

    Google’s Core Web Vitals is a project started by Google. It provides guidance on metrics used to rate the overall real-world user experience of users of a given website.  Previously, metrics su…

    Platform TalkShopify

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  • 5 minute read

    Ecommerce Stores That Break the Rules

    You’ve looked at enough ecommerce stores, after a while the sites become predictable. Stores often use the same theme, similar fonts, similar colors, and in doing so make it hard for themselves to s…

    CROEcommerce InspirationTrends & Predictions

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  • 6 minute read

    Designing Homepage Carousels that Draw Customers Into Your Store

    Homepages have become a place with multiple goals: merchandising, promoting sales, brand introduction, showcasing social proof and press. Sometimes the homepage can feel too long. Or it can feel as th…

    CROServing Your Customers

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