• 4 minute read

    Quickstart Guide to Gift Cards on Shopify and Shopify Plus

    Retailers often use gift cards as a way to improve cash flow and increase customer engagement. For stores on Shopify, this idea got a boost last year when the company enabled gift cards for all mercha…

    Modern BusinessShopify

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  • 5 minute read

    How to Structure Product Filters and Sorting for Highest Conversions

    We’ve all been in a situation where we had too many choices and felt overwhelmed to make a decision. Sometimes we think we want more options – more is better, right? But studies have shown that to…

    AllReducing FrictionStrategy & Discovery

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  • 3 minute read

    The 4 Customer Expectations of Post-Pandemic Retail

    In an analogy: the Covid-19 pandemic has been like a slingshot for the retail industry. Merchants have always had to evolve to stay relevant, but in the past year, these changes accelerated. One study…

    Modern BusinessServing Your Customers

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  • 6 minute read

    The 4 Rules of Error Messaging that Keep Customers Converting in Checkout

    When you think about it, errors in physical retail stores are not all that common. Occasionally, a store’s systems go down or a customer's credit card doesn't swipe properly.  But when someone i…

    Reducing FrictionStrategy & Discovery

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  • 7 minute read

    8 Features to Test to Get More Onsite Email Sign Ups

    Ecommerce teams know the challenge: how do you get people to engage with your emails - especially when they haven't bought from your store yet? Marketing teams spend a lot of time and money directing …

    AllServing Your CustomersStrategy & Discovery

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  • 5 minute read

    Top Shopify Apps to Connect with Customers and Increase AOV

    Most ecommerce teams want to connect more with their customers and motivate people to add more items to their carts. Often all it takes is the right offer at the right time. Thankfully, for retailers …

    Modern BusinessShopify

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