• 5 minute read

    Ecommerce Stores That Break the Rules

    You’ve looked at enough ecommerce stores, after a while the sites become predictable. Stores often use the same theme, similar fonts, similar colors, and in doing so make it hard for themselves to s…

    CROEcommerce InspirationTrends & Predictions

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  • 6 minute read

    Designing Homepage Carousels that Draw Customers Into Your Store

    Homepages have become a place with multiple goals: merchandising, promoting sales, brand introduction, showcasing social proof and press. Sometimes the homepage can feel too long. Or it can feel as th…

    CROServing Your Customers

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  • 4 minute read

    Quickstart Guide to Gift Cards on Shopify and Shopify Plus

    Retailers often use gift cards as a way to improve cash flow and increase customer engagement. For stores on Shopify, this idea got a boost last year when the company enabled gift cards for all mercha…

    Modern BusinessShopify

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  • 5 minute read

    How to Structure Product Filters and Sorting for Highest Conversions

    We’ve all been in a situation where we had too many choices and felt overwhelmed to make a decision. Sometimes we think we want more options – more is better, right? But studies have shown that to…

    AllReducing FrictionStrategy & Discovery

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  • 3 minute read

    The 4 Customer Expectations of Post-Pandemic Retail

    In an analogy: the Covid-19 pandemic has been like a slingshot for the retail industry. Merchants have always had to evolve to stay relevant, but in the past year, these changes accelerated. One study…

    Modern BusinessServing Your Customers

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  • 6 minute read

    The 4 Rules of Error Messaging that Keep Customers Converting in Checkout

    When you think about it, errors in physical retail stores are not all that common. Occasionally, a store’s systems go down or a customer's credit card doesn't swipe properly.  But when someone i…

    Reducing FrictionStrategy & Discovery

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