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4 minute read
Ten Metrics That Can Help Demystify Your Conversion Rate (with Free Google Analytics Custom Report Template)
Stores, agencies, and employees are always looking to improve conversion rates. There’s a whole industry focused on increasing this metric. But conversion rate isn’t the end all be all of ecommerc…
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5 minute read
Top 3 Customers Expectations of Payments
As of 2021, the majority of shoppers still prefer to use credit or debit cards for their orders. It may not feel like that, with the rise of alternative payment methods like Buy Now Pay Later (BNPL) s…
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6 minute read
Must-Have Metrics for Holiday Analytics Tracking
As a store owner it can feel like you’re always getting prepared for the holiday buying season. But do you ever have a chance to see what did well last year or the year before? Not only that, you al…
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6 minute read
10+ Ways to Improve Your Core Web Vitals Score in Shopify
Google’s Core Web Vitals is a project started by Google. It provides guidance on metrics used to rate the overall real-world user experience of users of a given website. Previously, metrics su…
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5 minute read
Ecommerce Stores That Break the Rules
You’ve looked at enough ecommerce stores, after a while the sites become predictable. Stores often use the same theme, similar fonts, similar colors, and in doing so make it hard for themselves to s…
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6 minute read
Designing Homepage Carousels that Draw Customers Into Your Store
Homepages have become a place with multiple goals: merchandising, promoting sales, brand introduction, showcasing social proof and press. Sometimes the homepage can feel too long. Or it can feel as th…
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