7 Strategies to Combat Abandoned Carts
In ecommerce, there exists a challenge that plagues many businesses: abandoned carts. These seemingly innocuous digital shopping carts left behind by customers contain unrealized revenue and untapped …
Which Platform is Right for Me?
The engine behind every ecommerce site is its platform. In modern retail, selecting a platform is one of the most important decisions a merchant makes in the course of their business. The platform nee…
By: Sara Bacon
February 5, 2019
Top Reasons for Cart Abandonment #1: Required Registration
One of the most common forms of wrong thinking in eCommerce is not putting yourself (as the business owner) in your customer’s shoes. Imagine that you are in a brick & mortar store ready …
All • Reducing Friction • Serving Your Customers
By: Joshua Bolt
January 24, 2014
Top Reasons for Cart Abandonment #3: Not Enough Payment Options
As we continue our journey seeking to remedy the common cold of cart abandonment, we are reminded that customers love customization – even at the checkout. One of the largest speed bumps at …
All • Reducing Friction • Serving Your Customers
By: Joshua Bolt
February 3, 2014
Top Reasons for Cart Abandonment #4: Unpredictable Shipping Costs
For online retailers, shipping costs are one of the biggest pain points, often determining your competitiveness in and of itself. For online shoppers, shipping costs are often the most signifi…
All • Reducing Friction • Serving Your Customers
By: Joshua Bolt
February 12, 2014
Top Reasons for Cart Abandonment #5: Lack of Perpetual and Persistent Carts
First, let’s define the two: Perpetual Cart: A perpetual cart displays what is in a user’s cart as they navigate around the site (as opposed to only showing what is in a user’s cart w…
All • CRO • Ecommerce Inspiration • Reducing Friction • Serving Your Customers
By: Joshua Bolt
February 17, 2014