10 Inspiring Ecommerce Product Sites Reinventing the Online Store
Here's an idea with staying power: an online store–its product pages, checkout process, everything–needs to be as strong as its products. For ecommerce product sites to really inspire a customer, …
All • Ecommerce Inspiration • Reducing Friction
By: Nicole Reed
October 18, 2017
Designing Homepage Carousels that Draw Customers Into Your Store
Homepages have become a place with multiple goals: merchandising, promoting sales, brand introduction, showcasing social proof and press. Sometimes the homepage can feel too long. Or it can feel as th…
Technical Discovery: The What and Why of It
Requests for Proposals (RFPs) have long been the bane of my existence. Not because I’m lazy and don’t want to write. Nor solely because I’m philosophically opposed to the notion that we should …
Reducing Friction • Strategy & Discovery
By: Sara Bacon
March 8, 2017
How Product Photo Zoom Can Make or Break Ecommerce Conversions
As an online retailer, you probably have a love-hate relationship with your product pages. On the one hand, these pages are how your company presents its products to the world. Your team spends time c…
The Power of Vulnerability in Business, Part 2
"Oh no, there's this person on my team I've been working with for five years and she doesn't know this important part of me!" worried Sara. (Last week, we shared excerpts from our founder Sara's in…
By: Melissa Eggleston
May 4, 2016
5 Ecommerce Strategies NOW for More Holiday Sales
Is it 95 degrees where you are also? We know it can be hard to think about the holiday season when it's beach weather. But for online business owners, summer is the time to plan your ecommerce strate…
All • CRO • Ecommerce Inspiration • Serving Your Customers • Strategy & Discovery
By: Melissa Eggleston
July 21, 2016