• 4 minute read

    Quickstart Guide to Gift Cards on Shopify and Shopify Plus

    Retailers often use gift cards as a way to improve cash flow and increase customer engagement. For stores on Shopify, this idea got a boost last year when the company enabled gift cards for all mercha…

    Modern BusinessShopify

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  • 3 minute read

    The 4 Customer Expectations of Post-Pandemic Retail

    In an analogy: the Covid-19 pandemic has been like a slingshot for the retail industry. Merchants have always had to evolve to stay relevant, but in the past year, these changes accelerated. One study…

    Modern BusinessServing Your Customers

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  • 4 minute read

    Video: How to Leverage Product Reviews to Motivate People to Buy

    Product reviews are as integral to ecommerce as Add to Cart and checkout. Yet, as with most building blocks in ecommerce, retailers get the most benefit from product reviews when you optimize them for…

    Ecommerce InspirationModern Business

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  • 5 minute read

    Top Shopify Apps to Connect with Customers and Increase AOV

    Most ecommerce teams want to connect more with their customers and motivate people to add more items to their carts. Often all it takes is the right offer at the right time. Thankfully, for retailers …

    Modern BusinessShopify

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  • 5 minute read

    The Worry Vs. the Possibility of Ecommerce in 2021

    Thankfully 2020 is now behind us. The retail industry has long been full of challenges and surprises, but for many companies, last year reached new levels of stress and difficulty. So before we dive i…

    Modern BusinessServing Your Customers

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  • 4 minute read

    How the Holidays (Like Everything Else) Are Different for Retailers This Year

    The Spanish poet Antonio Machado famously wrote, "We make the road by walking." Little did we know at the start of 2020, how well his words would describe this year for retailers. Merchants have had t…

    Modern BusinessServing Your Customers

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