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4 minute read
How to Master the Post-Purchase Experience
As ecommerce practitioners, we tend to focus most of our energy on driving visitors to our site and getting them to convert. But the post purchase experience is equally as important for retaining that…
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3 minute read
How Ecommerce Stores Can Promote Accessibility & Diversity
Video: How Ecommerce Stores Can Promote Accessibility & Diversity Hi there. I'm Lauren, I'm a conversion specialist here at Command C and today we are talking about accessibility and diversity.…
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5 minute read
Scams, Refunds, Theft: How to Deal with Ecommerce Fraud
sThe Fraud Problem There are a few things that keep ecommerce owners up at night: supply chain disruptions, website outages, fraud. Ecommerce fraud is an issue for any store, from credit card fr…
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4 minute read
Quickstart Guide to Gift Cards on Shopify and Shopify Plus
Retailers often use gift cards as a way to improve cash flow and increase customer engagement. For stores on Shopify, this idea got a boost last year when the company enabled gift cards for all mercha…
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3 minute read
The 4 Customer Expectations of Post-Pandemic Retail
In an analogy: the Covid-19 pandemic has been like a slingshot for the retail industry. Merchants have always had to evolve to stay relevant, but in the past year, these changes accelerated. One study…
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4 minute read
Video: How to Leverage Product Reviews to Motivate People to Buy
Product reviews are as integral to ecommerce as Add to Cart and checkout. Yet, as with most building blocks in ecommerce, retailers get the most benefit from product reviews when you optimize them for…
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