Ecommerce Product Bundles Can Be Bliss – Or Amiss – Depending on Your Strategy
From the customer perspective, ecommerce product bundles offer ease and convenience. When shoppers can readily see which products complement or pair with others, it saves them time and hassle. Further…
Serving Your Customers • Strategy & Discovery
By: Tiffany Kuchta
May 12, 2020
How to Better Measure Ecommerce Conversion Rate
In discussing conversion rate optimization (CRO), there are two points that everyone can agree on. First is the definition itself of an ecommerce checkout conversion rate: it's the number of sessions …
By: Tim Halbach
June 10, 2020
Ecommerce Security Quick Tip: Store Company Data Outside of Your Hosted Platform
Data may be the less glamorous side of ecommerce, but it is critical to every retail company's success online. Hosted platforms, like Shopify Plus and BigCommerce, do a fantastic job of helping retail…
Modern Business • Platform Talk
By: Tim Halbach
July 8, 2020
How to Navigate Connectors (and Make Your Ecommerce Systems Play Nice Together)
Ecommerce directors have to make a lot of big decisions. This is especially true when your company is planning to launch a new site or replatform your old ecommerce system. In Command C Insights, we t…
Reducing Friction • Strategy & Discovery
By: Tiffany Kuchta
July 20, 2020
How the Holidays (Like Everything Else) Are Different for Retailers This Year
The Spanish poet Antonio Machado famously wrote, "We make the road by walking." Little did we know at the start of 2020, how well his words would describe this year for retailers. Merchants have had t…
Modern Business • Serving Your Customers
By: Nicole Reed
November 2, 2020
Video: 3 Examples of Online Sizing Technology for Fashion Retailers
In 2020, in the wake of the global pandemic, people have increasingly turned to online shopping. Now experts predict that many people will keep the habit. With this in mind, it's an important time for…