• 4 minute read

    Ten Metrics That Can Help Demystify Your Conversion Rate (with Free Google Analytics Custom Report Template)

    Stores, agencies, and employees are always looking to improve conversion rates. There’s a whole industry focused on increasing this metric. But conversion rate isn’t the end all be all of ecommerc…

    CROROI & KPIs

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  • 6 minute read

    Must-Have Metrics for Holiday Analytics Tracking

    As a store owner it can feel like you’re always getting prepared for the holiday buying season. But do you ever have a chance to see what did well last year or the year before? Not only that, you al…

    ROI & KPIs

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  • 6 minute read

    The Top 8 Things to Get Right in Replatforming Your Ecommerce Site

    As an ecommerce professional, one of the biggest challenges – if not the biggest challenge – you'll face is replatforming your company's online store. As you get started, it can feel overwhelming.…

    ROI & KPIsStrategy & Discovery

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  • 5 minute read

    How to Better Measure Ecommerce Conversion Rate

    In discussing conversion rate optimization (CRO), there are two points that everyone can agree on. First is the definition itself of an ecommerce checkout conversion rate: it's the number of sessions …

    CROROI & KPIs

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  • 6 minute read

    Avoid These 4 Sneaky Data Migration Pitfalls that Delay Ecommerce Site Launch

    As an online retailer, one of the biggest projects you can undertake is replatforming your ecommerce site. And, within this, one of the most important aspects is migrating your company data from the o…

    AllROI & KPIsStrategy & Discovery

  • 5 minute read

    How Understanding the Life Cycle Stages of an Ecommerce Website Can Facilitate Growth

    As an ecommerce leader, you know that business is not always a straightforward trajectory of growth. Healthy businesses of all kinds experience cycles, and online retail is no different. In my experie…

    ROI & KPIsStrategy & Discovery

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