• 4 minute read

    Quickstart Guide to Gift Cards on Shopify and Shopify Plus

    Retailers often use gift cards as a way to improve cash flow and increase customer engagement. For stores on Shopify, this idea got a boost last year when the company enabled gift cards for all mercha…

    Modern Business • Shopify

    By: Tim Halbach
    June 1, 2021

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  • 4 minute read

    Demystifying Recent Web Font Licensing Changes for Retail Sites

    In a year that has already brought a lot of challenges to retailers, many companies are now facing a new issue: the discontinuation of the Monotype Library Subscription. This library provided a wide v…

    Modern Business • Reducing Friction

    By: Tim Halbach
    August 18, 2020

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  • 5 minute read

    The 7 Most Important Questions in Determining a 3PL Partner

    In ecommerce, like life, there's joy in finding the right solution to a challenge. For retailers, one of the biggest puzzles to solve is how to manage and execute your order fulfillment process. Somet…

    Integrations • Modern Business

    By: Tim Halbach, Shay Vinson
    August 4, 2020

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  • 2 minute read

    Ensuring Site Accessibility Can Boost SEO and Improve Search Engine Rankings

    Online shopping is an indispensable part of modern life. So much so that the Command C team believes everyone should be guaranteed full access to ecommerce, regardless of personal ability. Plus, not o…

    Modern Business • Serving Your Customers

    By: Tim Halbach
    July 14, 2020

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  • 2 minute read

    Ecommerce Security Quick Tip: Store Company Data Outside of Your Hosted Platform

    Data may be the less glamorous side of ecommerce, but it is critical to every retail company's success online. Hosted platforms, like Shopify Plus and BigCommerce, do a fantastic job of helping retail…

    Modern Business • Platform Talk

    By: Tim Halbach
    July 8, 2020

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  • 5 minute read

    How to Better Measure Ecommerce Conversion Rate

    In discussing conversion rate optimization (CRO), there are two points that everyone can agree on. First is the definition itself of an ecommerce checkout conversion rate: it's the number of sessions …

    CRO • ROI & KPIs

    By: Tim Halbach
    June 10, 2020

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