Mobile Commerce Conversion Optimization: 6 Tips for More Sales on Mobile
The first sales numbers of the 2017 holiday season are rolling in, and they confirm the shape-shifting in retail: online sales keep growing. According to The Wall Street Journal, 11/27/2017, "The numb…
CRO • Reducing Friction • Serving Your Customers
By: Nicole Reed
November 29, 2017
What to Automate Vs. What to Keep in Manual Control?
Retail technology offers merchants new levels of efficiency, agility, and potential to scale. With all the tools at retailers’ disposal, it can be tempting to take on a “set it and forget it” me…
Magento • Reducing Friction • Shopify
By: Nicole Reed
February 13, 2019
Buying Furniture Online: A Retail Industry Transitions
We recently spent a day talking to exhibitors at the International Contemporary Furniture Fair (ICFF) in NYC. This annual show featured talented designers who make everything imaginable for the home. …
By: Nicole Reed
June 6, 2017
How to Streamline Ecommerce Checkout as a Means of Generating Revenue
On your ecommerce site, the checkout process is the last mile for your customers to finalize their purchase. You may have created fantastic marketing campaigns and product pages, but if shoppers have …
Reducing Friction • Serving Your Customers
By: Sara Bacon
August 5, 2019
Quickstart Guide: Using WordPress Vs. Shopify to Build Your Brand Through Content Marketing
In recent years, direct-to-consumer (DTC) brands have become a headline story in retail. This is an exciting development, but haven’t direct-to-consumer companies always existed? Indeed, retailers h…
Platform Talk • Strategy & Discovery
By: Tiffany Kuchta
November 22, 2019
How To Leverage Technical Discovery to Mitigate Risk and Boost Ecommerce ROI
As an ecommerce retailer, it's critical to keep your technology up to date in order to stay competitive. Over the course of your business, you'll very likely have to undergo an extensive development p…
ROI & KPIs • Strategy & Discovery
By: Sara Bacon
September 17, 2019