Our 3 Favorite Bold Shopify Apps to Increase Retail Sales
In 2012, four friends in Canada, working under the name Shappify (think "apps for Shopify"), released their first app: Product Upsell. They had spent months developing it. Finally, on the day they lau…
Ecommerce Inspiration • Modern Business • Reducing Friction • Shopify
By: Nicole Reed
April 24, 2018
Choosing Between a Template vs. Custom-Designed Theme for Your Ecommerce Site
As an ecommerce retailer, you probably already know that websites on major platforms, like Shopify, Magento, and BigCommerce are built from a theme. The theme is what gives a site its look and feel, n…
Modern Business • Strategy & Discovery
By: Nicole Reed
July 16, 2019
AI for Ecommerce: Tools, Use Cases, and Considerations
Artificial Intelligence (AI) has emerged as a major force, reshaping how businesses operate and engage with customers. The plethora of AI-powered tools and services offers many opportunities for ecomm…
The Best Add to Cart Options for Ecommerce
Video Transcript: The Best Add to Cart Options for Ecommerce Hi there. I'm Lauren. I'm a conversion specialist here at Command C. Today we are talking about add to cart options. In this video, you'…
Returns Can Benefit Retailers – It’s All About Your Approach
Broadly speaking, there are two ways for ecommerce retailers to boost profit: increase sales or improve efficiency. In the case of product returns, merchants have the opportunity to do both. On the cu…
Modern Business • Serving Your Customers
By: Nicole Reed
April 9, 2019
Video: Product Category Page Inspiration: Search Filters, Variant Display, and More
As an ecommerce director, we'll bet that you work on your company's site everyday. That's a great thing, but often times it's helpful to take a step back and get the bird's eye view. Plus one of the e…