10 Savvy Shipping Tips for Ecommerce Retailers
In 2014, the #1 reason for online shopping cart abandonment was shipping. Specifically, having shipping costs beyond expectations caused potential customers to flee, according to a report by BI Intell…
All • CRO • Ecommerce Inspiration • Modern Business • Serving Your Customers
By: Melissa Eggleston
July 20, 2015
Video: Optimizing the Search Bar So People Can Find What They Want to Buy
Simply put, when someone enters a product in a site search bar, this person is a motivated buyer. The precise degree of motivation, however, is hard to know. For instance, they may want to browse al…
8 Best Practices for Online Shoe Retailers to Know
As experts in the magic and mechanics behind ecommerce, sometimes we find an online store with beauty only homepage deep. Yes, the frontend experience has to draw in customers with appealing photos an…
By: Nicole Reed
April 4, 2017
6 Ways Ecommerce Fashion Sites Build Personalization into the UX
To kick off our conversation about how fashion sites build personalization into the UX, let's be sure to emphasize the phrase, build into. Personalization needs to be integrated into your site, as we…
Ecommerce Inspiration • Modern Business • Reducing Friction • Serving Your Customers
By: Nicole Reed
November 27, 2018
9 Product Sites on Shopify from the 2018 Consumer Electronics Show
Our topic today looks at 9 Product Sites on Shopify from the 2018 Consumer Electronics Show (CES). Every year, CES attracts buyers from around the world to view the latest products in person. As alway…
Ecommerce Inspiration • Modern Business • Shopify
By: Nicole Reed
January 30, 2018
Seguno Guides Online Retailers in Discounting for Higher Profit
When Amazon took over Whole Foods last month–and dropped prices in the process–NY Times readers had an interesting take on the news. In the comments for Amazon's Play to Rattle Whole Foods: Cheape…
All • CRO • Modern Business • Serving Your Customers
By: Nicole Reed
September 19, 2017