9 Ways to Reduce Friction on Mobile Ecommerce Sites
Today I'm going to walk through 9 ways to reduce friction on mobile ecommerce sites. In ecommerce, friction means anything that inhibits the customer buying process. When retailers eliminate friction …
CRO • Ecommerce Inspiration • Modern Business • Reducing Friction • Serving Your Customers
By: Nicole Reed
February 26, 2018
Best In Class: 7 Top Luxury Ecommerce Examples from Landing Page to Checkout
A great ecommerce site is like the frame around a picture: you want it to enhance what’s inside without causing distraction. You want people to notice the picture, not the frame. Likewise, your onli…
Ecommerce Inspiration • Modern Business
By: Nicole Reed
January 14, 2020
How to Increase Online Sales Through Customer Service Now
Retail is in flux now like never before. In response, merchants are working to adapt to the new reality initiated by the coronavirus pandemic. The established trend of shopping online has been exponen…
Modern Business • Serving Your Customers
By: Nicole Reed
April 28, 2020
Site Speed is Critical to Ecommerce Conversions: 4 Steps to Faster Load Times
The most important factor in the success of your company’s ecommerce site is its speed. “Really?” you ask, “but so many other variables affect our site.” And you’re right. But if your onli…
By: Tim Halbach
March 24, 2020
How Shopify Flow Streamlines Ecommerce Operations
Retailers know the frustration of tedious backend operations far too well. Perhaps your team has to manually check every order for potential fraud. Or maybe you want to reward customers who purchase o…
Platform Talk • Reducing Friction • Shopify
By: Sara Bacon
June 4, 2019
Ecommerce Accessibility Audit Helps Bring Online Shopping to All
To illustrate the value of an ecommerce accessibility audit, a service provided by Command C, let's start with an analogy. Imagine walking down a city sidewalk and coming to the corner. It's likely…
Reducing Friction • Serving Your Customers
By: Nicole Reed
July 10, 2018