Which Platform is Right for Me?
The engine behind every ecommerce site is its platform. In modern retail, selecting a platform is one of the most important decisions a merchant makes in the course of their business. The platform nee…
Top Reasons for Cart Abandonment #1: Required Registration
One of the most common forms of wrong thinking in eCommerce is not putting yourself (as the business owner) in your customer’s shoes. Imagine that you are in a brick & mortar store ready …
Top Reasons for Cart Abandonment #3: Not Enough Payment Options
As we continue our journey seeking to remedy the common cold of cart abandonment, we are reminded that customers love customization – even at the checkout. One of the largest speed bumps at …
Top Reasons for Cart Abandonment #4: Unpredictable Shipping Costs
For online retailers, shipping costs are one of the biggest pain points, often determining your competitiveness in and of itself. For online shoppers, shipping costs are often the most signifi…
Top Reasons for Cart Abandonment #5: Lack of Perpetual and Persistent Carts
First, let’s define the two: Perpetual Cart: A perpetual cart displays what is in a user’s cart as they navigate around the site (as opposed to only showing what is in a user’s cart w…
Top Reasons for Cart Abandonment, #8: Lack of Support
Have you ever found yourself with a question about an item while shopping in a department store stocked wall-to-wall, floor-to-ceiling with inventory? You look down one aisle – no one to hel…