The Trump Shop vs The Clinton Shop
They are both in the 1%. They both live in NYC. Their hair even looks the same from behind! But Donald Trump and Hillary Clinton have noticeably different ecommerce shops. Since we specialize in ec…
Demystifying Headless Commerce: Answers to 5 Common Questions
As an ecommerce retailer, the cornerstone of your business is your online store. And, of course, we're not just talking about a website. We're talking about a sophisticated digital ecosystem. Simply p…
Ecommerce Product Bundles Can Be Bliss – Or Amiss – Depending on Your Strategy
From the customer perspective, ecommerce product bundles offer ease and convenience. When shoppers can readily see which products complement or pair with others, it saves them time and hassle. Further…
Choosing Between a Template vs. Custom-Designed Theme for Your Ecommerce Site
As an ecommerce retailer, you probably already know that websites on major platforms, like Shopify, Magento, and BigCommerce are built from a theme. The theme is what gives a site its look and feel, n…
What to Automate Vs. What to Keep in Manual Control?
Retail technology offers merchants new levels of efficiency, agility, and potential to scale. With all the tools at retailers’ disposal, it can be tempting to take on a “set it and forget it” me…
Site Speed is Critical to Ecommerce Conversions: 4 Steps to Faster Load Times
The most important factor in the success of your company’s ecommerce site is its speed. “Really?” you ask, “but so many other variables affect our site.” And you’re right. But if your onli…
Optimizing the Ecommerce Checkout
Optimizing the ecommerce checkout process is crucial for maximizing conversions and ensuring a smooth customer experience. But what should you prioritize? Where do you get started? This article tak…
How to Optimize Product Variants to Improve the Customer Experience
As retailers grow their stores, they experience the paradox of ecommerce: the simpler something seems to the customer on the frontend, the more complex it is on the backend. At Command C, we often tal…
Ecommerce Security Quick Tip: Store Company Data Outside of Your Hosted Platform
Data may be the less glamorous side of ecommerce, but it is critical to every retail company's success online. Hosted platforms, like Shopify Plus and BigCommerce, do a fantastic job of helping retail…
The Worry Vs. the Possibility of Ecommerce in 2021
Thankfully 2020 is now behind us. The retail industry has long been full of challenges and surprises, but for many companies, last year reached new levels of stress and difficulty. So before we dive i…