The Trump Shop Copies Clinton
In our blog post last week, we compared The Trump Shop with The Clinton Shop. Hillary clearly won. But someone on Donald's team realized his problem and changed his website. The strategy? Copy The…
2018 Ecommerce Forecast: 8 Trends Leading to Higher Conversions
Retailers began 2017 with fears of an "apocalypse." Thankfully–as we see from the current holiday sales data–this year is going to wrap on a much more favorable note. From Command C's vantage poin…
Returns Can Benefit Retailers – It’s All About Your Approach
Broadly speaking, there are two ways for ecommerce retailers to boost profit: increase sales or improve efficiency. In the case of product returns, merchants have the opportunity to do both. On the cu…
9 Recommended Ecommerce Site Features for Selling Furniture Online
The annual International Contemporary Furniture Fair (ICFF) in New York showcases some of the most talented makers of luxury furniture and home furnishings in the world. And, perhaps surprisingly, the…
6 Signs It’s Time to Replatform Your Ecommerce Site
In order to frame the 6 signs that it's time to replatform your ecommerce site, we'll quote Command C's Tech Lead, Tiffany Kuchta: "Technology keeps getting better, and we keep getting better." In …
Latest Apple Announcements Portend New Era for Ecommerce
In the days following the Apple 2017 Event, the FaceID and Aniemoji technologies have captured headlines. And we agree. The debuts merit their fanfare. Yet for those of us in ecommerce, we swooned ove…
Should You Upgrade or Replatform to Magento 2?
When it comes to staying competitive in the evolving retail landscape, merchants rely heavily on their ecommerce platform. Much like a store’s physical location used to be critical to its success, t…
Seguno Guides Online Retailers in Discounting for Higher Profit
When Amazon took over Whole Foods last month–and dropped prices in the process–NY Times readers had an interesting take on the news. In the comments for Amazon's Play to Rattle Whole Foods: Cheape…
6 Questions to Answer in Choosing the Right Theme for Your Ecommerce Site
Let's begin by dispelling myths: When retailers build their ecommerce site from a theme, yes, they're using a template, but the end result can be far from cookie-cutter. Companies of all sizes – inc…
How to Structure B2B Retail on Hosted Ecommerce Platforms
Let’s assume that you’re a business-to-consumer (B2C) retailer who is having strong success on a hosted ecommerce platform, like Shopify or BigCommerce. You’re getting to experience the many ben…