Some products are self-explanatory, such as a shirt or sunglasses. But if your products venture into a new category, are used in a unique way, or have technical aspects, you'll want to educate your si… Read more
Category: Serving Your Customers
Video: How to Structure Website Footers to Better Serve Customers
The star of your ecommerce store will always be your inventory. Yet your company's website needs to convey important additional information to customers. This includes things like your returns policy,… Read more
Designing Homepage Carousels that Draw Customers Into Your Store
Homepages have become a place with multiple goals: merchandising, promoting sales, brand introduction, showcasing social proof and press. Sometimes the homepage can feel too long. Or it can feel as th… Read more
Video: Product Recommendations that Solve Customer Problems
Retailers often use product recommendations with the goal of increasing average order value (AOV). While this is an understandable mindset, it can sometimes ignore the most important person in the equ… Read more
The 4 Customer Expectations of Post-Pandemic Retail
In an analogy: the Covid-19 pandemic has been like a slingshot for the retail industry. Merchants have always had to evolve to stay relevant, but in the past year, these changes accelerated. One study… Read more
Video: Presenting Gift Options in Ecommerce Checkout
For retailers, there is no better compliment to your brand than someone wanting to give one of your products as a gift. Not only are they purchasing from your store, but they believe someone else will… Read more