Today I'm going to walk through 9 ways to reduce friction on mobile ecommerce sites. In ecommerce, friction means anything that inhibits the customer buying process. When retailers eliminate friction … Read more
Category: Reducing Friction
New Ecommerce Tools Transform Product Returns into Customer Understanding & Loyalty
Today we're going demonstrate how leading-edge ecommerce tools transform product returns into strong customer relationships. During the January work of holiday returns, this idea may seem far-fetched,… Read more
2018 Ecommerce Forecast: 8 Trends Leading to Higher Conversions
Retailers began 2017 with fears of an "apocalypse." Thankfully–as we see from the current holiday sales data–this year is going to wrap on a much more favorable note. From Command C's vantage poin… Read more
Mobile Commerce Conversion Optimization: 6 Tips for More Sales on Mobile
The first sales numbers of the 2017 holiday season are rolling in, and they confirm the shape-shifting in retail: online sales keep growing. According to The Wall Street Journal, 11/27/2017, "The numb… Read more
10 Inspiring Ecommerce Product Sites Reinventing the Online Store
Here's an idea with staying power: an online store–its product pages, checkout process, everything–needs to be as strong as its products. For ecommerce product sites to really inspire a customer, … Read more
Latest Apple Announcements Portend New Era for Ecommerce
In the days following the Apple 2017 Event, the FaceID and Aniemoji technologies have captured headlines. And we agree. The debuts merit their fanfare. Yet for those of us in ecommerce, we swooned ove… Read more