Top Tips for Collection Page Filters

Posted in CRO, Serving Your Customers

Video: Top Tips for Collection Page Filters

Today we are talking about collection page filters. You’re going to learn when filters are actually needed. Do your products actually require filters or not? What are the importance of having relevant filters? Especially when it comes to needing to label products, add specific data for the products. And lastly, tips for different filters to show.

When it comes to filters, according to Baymard, 57% of sites don’t have all five of the must have filters. If your site is going to show filters, you should be showing at the minimum, price, user ratings by average, color, size, and brand. And according to Baymard, sites with mediocre product list usability saw abandonment rates of 67% to 90%. So it really shows the importance of having a robust filtering system in place.

Now, when it comes to filters, we’re going to go through a few different examples to showcase how diverse filters really can be. It’s not just price and reviews, it’s how you display them, the different types you use for different products. And we’ll see some other examples, but this first one from Minted, they showcase a lot of different thematic filters. Here they offer theme. When you’re browsing through prints, if you’re not really sure what you want, you can select if you’re interested in animals or abstract or landscape, to help kind of narrow down that search. Since there’s 81 pages, visitors are quite likely on this site to use these type of filters.

For Away, they mainly sell luggage and they offer different sizes, they have the carry-on and the checked. And visitors might not always be in the know about the specific terms you’re using. They mentioned here for carry-on that it’s suitcases that fit in most airline overhead bins. And then for checked, they just mentioned it’s medium and large suitcases for longer travel. Just to make that distinction really clear.

For Anker, they mainly sell products for your phone, tablets, laptops, they sell a lot of chargers. And in this case, if you’re looking at the charger category page up at the top here, they have an easy way to distinguish what type of charger you’re looking for. If you’re looking for a laptop, you’re not really going to be interested in looking for a charger for a tablet or a phone. They make that really easy here for you to quickly filter based off of product type.

When it comes to relevant filters, it really depends on what type of product you’re selling. In this case for selling lenses and photography equipment, there are a lot of key features that photo enthusiasts are going to be really interested in when buying certain lenses. They’re going to be interested in things like zoom, zoom focal length, filter thread, photo techniques, things like that. Really consider what it is your customers are looking for when they’re trying to decide what product to buy. Subcategory filters are a great, simple way to help people filter quickly without needing to go into the filter menu. Here for Tom Bihn, you can already see we’re on the main backpack page, but you can quickly jump across to other types of bags at the top here. You might look at the backpacks and realize, oh, actually I want a tote bag or a hip pack, and you can quickly navigate and filter down the bags that way.

And as far as filters go, of course this is not comprehensive. There are so many different filters, so many different ways to display them. Here for Tom Bihn, you can see they’re using a button on desktop. Some sites will have horizontal filters across the top. They might have them on the left side on desktop, you might have a sticky button on mobile. There are tons of ways to display filters and also to consider the types of filters you’re showing your customers. Definitely take a look at the filters you have on your site and see where you can continue improving for your customers. And hopefully you got some interesting ideas from the video and I’ll see you in the next one, thanks.