Retailers often use product recommendations with the goal of increasing average order value (AOV). While this is an understandable mindset, it can sometimes ignore the most important person in the equ… Read more
Archives: Videos
Presenting Gift Options in Ecommerce Checkout
For retailers, there is no better compliment to your brand than someone wanting to give one of your products as a gift. Not only are they purchasing from your store, but they believe someone else will… Read more
How to Design Mobile Headers to Better Guide Customers
When people start browsing your company's store on their phone or other mobile device, they look to the page headers to help them decide where to go next. Mobile headers are small, but they can pa… Read more
How to Leverage Product Reviews to Motivate People to Buy
Product reviews are as integral to ecommerce as Add to Cart and checkout. Yet, as with most building blocks in ecommerce, retailers get the most benefit from product reviews when you optimize them for… Read more
How to Structure a Product Configurator That Helps Boost Conversions
When product configurators are done right, they can benefit both customers and retailers. Customers like configurators because they get to personalize products to their preference. Merchants like them… Read more
Optimizing the Search Bar So People Can Find What They Want to Buy
Simply put, when someone enters a product in a site search bar, this person is a motivated buyer. The precise degree of motivation, however, is hard to know. For instance, they may want to browse al… Read more
How to Communicate Product Variants from the Category Page
Product category pages are crucial to your customers' momentum in purchasing from your store. The fact that people are on a product category page at all shows they are motivated to buy. Now it's up… Read more
3 Examples of Online Sizing Technology for Fashion Retailers
In 2020, in the wake of the global pandemic, people have increasingly turned to online shopping. Now experts predict that many people will keep the habit. With this in mind, it's an important time for… Read more
3 Add To Cart Examples to Consider in Optimizing Store Checkout
At Command C, our area of expertise is helping retailers maximize onsite conversions. All too often we see companies spend a lot of money driving traffic to their online store – only to have custome… Read more
How to Communicate Your Company’s Unique Selling Propositions (USPs)
As a retailer, of course you know what makes your company's products special. But do your customers? Sometimes your unique selling propositions (USPs) are so embedded in your team's thinking that it's… Read more