The fashion industry and its customers face unique challenges, especially in the ecommerce world. Customers looking for a new outfit have different needs than someone buying a new baking pan. What… Read more
Archives: Videos
Top 5 Accessibility Updates for Ecommerce Stores
As an ecommerce operator, you've seen the rise in the need for accessibility on the web. We walk through 5 updates you can make to your store to improve accessibility for visitors with disabilitie… Read more
What to Know About Offering Ecommerce Subscriptions
Most ecommerce stores hope to have recurring revenue, it's the dream. But just throwing a subscription tool on your site isn't going to cut it with customers anymore. In this video, we'll go throu… Read more
How to Ensure Your Landing Page Nurtures New Visitors
New visitors are unlikely to convert when they land on your store. And that's costing you money. Learn what new visitors are expecting to see on a landing page and ways you can motivate them to co… Read more
Customizing Your Ecommerce Store to Compete With Amazon
Consumers can find it hard to resist the pull of Amazon. We've put together some ways your ecommerce store can still compete. Learn how to provide a better experience and give customers what they want… Read more
Improve Conversions by Educating Your Ecommerce Customers
Some products are self-explanatory, such as a shirt or sunglasses. But if your products venture into a new category, are used in a unique way, or have technical aspects, you'll want to educate your si… Read more
How to Structure Website Footers to Better Serve Customers
The star of your ecommerce store will always be your inventory. Yet your company's website needs to convey important additional information to customers. This includes things like your returns policy,… Read more
Home Page Elements for Ecommerce Retailers to Test
As the saying goes, "You never get a second chance to make a first impression." For ecommerce retailers, this is especially true for your store's home page. The home page is typically the most pop… Read more
Product Recommendations that Solve Customer Problems
Retailers often use product recommendations with the goal of increasing average order value (AOV). While this is an understandable mindset, it can sometimes ignore the most important person in the equ… Read more
Presenting Gift Options in Ecommerce Checkout
For retailers, there is no better compliment to your brand than someone wanting to give one of your products as a gift. Not only are they purchasing from your store, but they believe someone else will… Read more