As experts in the magic and mechanics behind ecommerce, sometimes we find an online store with beauty only homepage deep. Yes, the frontend experience has to draw in customers with appealing photos an… Read more
Shopify Plus Wholesale Is Open for Business
On March 9th, Shopify announced a new Wholesale Channel for its Shopify Plus customers, in a move to support the wholesale industry’s adaption to digital and to serve the company’s growing number … Read more
Technical Discovery: The What and Why of It
Requests for Proposals (RFPs) have long been the bane of my existence. Not because I’m lazy and don’t want to write. Nor solely because I’m philosophically opposed to the notion that we should … Read more
The Clinton Shop Still Beats The Trump Shop
Not only does their hair look the same from the behind, but now the Clinton and Trump ecommerce shops resemble each other too! If you've been keeping up, you know that Donald Trump changed his los… Read more
The Trump Shop Copies Clinton
In our blog post last week, we compared The Trump Shop with The Clinton Shop. Hillary clearly won. But someone on Donald's team realized his problem and changed his website. The strategy? Copy The… Read more
The Trump Shop vs The Clinton Shop
They are both in the 1%. They both live in NYC. Their hair even looks the same from behind! But Donald Trump and Hillary Clinton have noticeably different ecommerce shops. Since we specialize in ec… Read more
5 Ecommerce Strategies NOW for More Holiday Sales
Is it 95 degrees where you are also? We know it can be hard to think about the holiday season when it's beach weather. But for online business owners, summer is the time to plan your ecommerce strate… Read more
How Ecommerce Loyalty Programs Work to Increase Revenue
How do you plan to keep customers returning to your online store? One increasingly popular strategy for ecommerce retailers is to use a loyalty program. Loyalty programs offer customers rewards for… Read more
Magento to Shopify Plus Migration: 6 Months Free
Wondering if Magento might NOT be the right ecommerce platform for you? If you've been considering migrating to Shopify Plus from Magento, you have an attractive opportunity to consider this summer. … Read more
The Power of Vulnerability in Business, Part 2
"Oh no, there's this person on my team I've been working with for five years and she doesn't know this important part of me!" worried Sara. (Last week, we shared excerpts from our founder Sara's in… Read more