The Harvard Business Review kicked off 2017 with an era-defining headline: Study of 46,000 Shoppers Shows that Omnichannel Retailing Works. Customers love omnichannel. When a merchant sells through "a… Read more
22 Rules for Optimizing Product Pages to Increase Online Sales
As people begin the third decade of online shopping, we've collectively created an experience that shoppers have come to expect – and trust. Appealing product pages are a key element of this experi… Read more
Buying Furniture Online: A Retail Industry Transitions
We recently spent a day talking to exhibitors at the International Contemporary Furniture Fair (ICFF) in NYC. This annual show featured talented designers who make everything imaginable for the home. … Read more
Key Apps for a Thriving Shopify Plus Store: Alien Outfitters
Thank you to everyone who joined our second Triangle Shopify Meetup on May 17th! We had a ball hosting with Phil Vanstone of Shopify Partners, and American Underground was the perfect venue. The ev… Read more
How Online Merchants Use Artificial Intelligence to Sell
Today the thought of using artificial intelligence (AI) in your online store may sound more eerie than intriguing. But before we dismiss Rosey the Robot down the Jetsons' conveyor belt, let's talk abo… Read more
Shopify Meetup Durham
It's here. On Wednesday, May 17th, the North Carolina office of Command C is hosting our second Triangle Shopify Meetup in downtown Durham! Join us at American Underground (201 W. Main Street) for… Read more
7 Steps to Transition from Crowdfunding to Online Sales
At the end of a successful crowdfunding campaign, you've earned three essential things: money, customers, and momentum. Since timing is all, we're here to talk about harnessing the momentum of your cr… Read more
9 Recommended Ecommerce Site Features for Selling Furniture Online
The annual International Contemporary Furniture Fair (ICFF) in New York showcases some of the most talented makers of luxury furniture and home furnishings in the world. And, perhaps surprisingly, the… Read more
Our Top Takeaways from Shopify Unite 2017
Developers, designers, and retailers from 175+ countries recently gathered in San Francisco for the second annual Shopify Unite. We came together to learn how we can serve this growing community: in 2… Read more
App Ideas for Tracking Customer Behavior in Your Ecommerce Store
Often before a new adventure, there’s a voice in our head that asks, “But what’s going to happen?” When retail entrepreneurs look at the various paths forward, this question is sure to come up… Read more