The annual International Contemporary Furniture Fair (ICFF) in New York showcases some of the most talented makers of luxury furniture and home furnishings in the world. And, perhaps surprisingly, the… Read more
Our Top Takeaways from Shopify Unite 2017
Developers, designers, and retailers from 175+ countries recently gathered in San Francisco for the second annual Shopify Unite. We came together to learn how we can serve this growing community: in 2… Read more
App Ideas for Tracking Customer Behavior in Your Ecommerce Store
Often before a new adventure, there’s a voice in our head that asks, “But what’s going to happen?” When retail entrepreneurs look at the various paths forward, this question is sure to come up… Read more
Time to replatform? Shopify Plus vs Magento.
One of the core philosophies here at Command C is that we don’t just develop websites; we develop businesses. In planning ecommerce strategy for our clients, we build the path forward based o… Read more
8 Best Practices for Online Shoe Retailers to Know
As experts in the magic and mechanics behind ecommerce, sometimes we find an online store with beauty only homepage deep. Yes, the frontend experience has to draw in customers with appealing photos an… Read more
Shopify Plus Wholesale Is Open for Business
On March 9th, Shopify announced a new Wholesale Channel for its Shopify Plus customers, in a move to support the wholesale industry’s adaption to digital and to serve the company’s growing number … Read more
Technical Discovery: The What and Why of It
Requests for Proposals (RFPs) have long been the bane of my existence. Not because I’m lazy and don’t want to write. Nor solely because I’m philosophically opposed to the notion that we should … Read more
The Clinton Shop Still Beats The Trump Shop
Not only does their hair look the same from the behind, but now the Clinton and Trump ecommerce shops resemble each other too! If you've been keeping up, you know that Donald Trump changed his los… Read more
The Trump Shop Copies Clinton
In our blog post last week, we compared The Trump Shop with The Clinton Shop. Hillary clearly won. But someone on Donald's team realized his problem and changed his website. The strategy? Copy The… Read more
The Trump Shop vs The Clinton Shop
They are both in the 1%. They both live in NYC. Their hair even looks the same from behind! But Donald Trump and Hillary Clinton have noticeably different ecommerce shops. Since we specialize in ec… Read more