In discussing conversion rate optimization (CRO), there are two points that everyone can agree on. First is the definition itself of an ecommerce checkout conversion rate: it's the number of sessions … Read more
6 Questions to Answer in Choosing the Right Theme for Your Ecommerce Site
Let's begin by dispelling myths: When retailers build their ecommerce site from a theme, yes, they're using a template, but the end result can be far from cookie-cutter. Companies of all sizes – inc… Read more
Retention-Focused CRO Ideas for an Economic Downturn
In any economic slowdown, retail companies want to reduce costs strategically – strategically being the keyword. If you abandon investing entirely, you could jeopardize your business. If you fail t… Read more
Ecommerce Product Bundles Can Be Bliss – Or Amiss – Depending on Your Strategy
From the customer perspective, ecommerce product bundles offer ease and convenience. When shoppers can readily see which products complement or pair with others, it saves them time and hassle. Further… Read more
How Understanding the Life Cycle Stages of an Ecommerce Website Can Facilitate Growth
As an ecommerce leader, you know that business is not always a straightforward trajectory of growth. Healthy businesses of all kinds experience cycles, and online retail is no different. In my experie… Read more
Site Speed is Critical to Ecommerce Conversions: 4 Steps to Faster Load Times
The most important factor in the success of your company’s ecommerce site is its speed. “Really?” you ask, “but so many other variables affect our site.” And you’re right. But if your onli… Read more
Ecommerce Fulfillment Tools that Optimize Your Retail Operations and Increase Profitability
thMany ecommerce retailers fear the same Goliath: Amazon. Whether you decide to sell your company’s products via Amazon or not, the ecommerce giant now factors into every merchant’s online competi… Read more
6 Ecommerce Security Rules to Double Down on Hosted Platform Site Protection
For ecommerce retailers, one of the great benefits of having your site on a hosted platform is that the platform, by and large, takes care of site security. On Shopify, for example, websites are Level… Read more
Onsite Product Search: 11 Best Practices for 2020
Merchants understand that when customers land on your ecommerce site and begin searching for products, they are expressing intent. Perhaps it’s an early intent to research and learn more. Or maybe i… Read more
Should You Upgrade or Replatform to Magento 2?
When it comes to staying competitive in the evolving retail landscape, merchants rely heavily on their ecommerce platform. Much like a store’s physical location used to be critical to its success, t… Read more