Ecommerce sites are complex systems with many different aspects and features. From checkout experiences to branding to hosting and site speed, an ecommerce site is comprised of numerous departments th… Read more
Customizing Shopify Scripts and Flow to Serve Customers During Challenging Times
Now, more than ever, customers want to know what retailers are doing to address urgent social issues. On top of this, people also want merchants to keep them safe as they shop during a global pandemic… Read more
The 7 Most Important Questions in Determining a 3PL Partner
In ecommerce, like life, there's joy in finding the right solution to a challenge. For retailers, one of the biggest puzzles to solve is how to manage and execute your order fulfillment process. Somet… Read more
How to Navigate Connectors (and Make Your Ecommerce Systems Play Nice Together)
Ecommerce directors have to make a lot of big decisions. This is especially true when your company is planning to launch a new site or replatform your old ecommerce system. In Command C Insights, we t… Read more
Ensuring Site Accessibility Can Boost SEO and Improve Search Engine Rankings
Online shopping is an indispensable part of modern life. So much so that the Command C team believes everyone should be guaranteed full access to ecommerce, regardless of personal ability. Plus, not o… Read more
Ecommerce Security Quick Tip: Store Company Data Outside of Your Hosted Platform
Data may be the less glamorous side of ecommerce, but it is critical to every retail company's success online. Hosted platforms, like Shopify Plus and BigCommerce, do a fantastic job of helping retail… Read more
How to Optimize Product Variants to Improve the Customer Experience
As retailers grow their stores, they experience the paradox of ecommerce: the simpler something seems to the customer on the frontend, the more complex it is on the backend. At Command C, we often tal… Read more
How to Better Measure Ecommerce Conversion Rate
In discussing conversion rate optimization (CRO), there are two points that everyone can agree on. First is the definition itself of an ecommerce checkout conversion rate: it's the number of sessions … Read more
6 Questions to Answer in Choosing the Right Theme for Your Ecommerce Site
Let's begin by dispelling myths: When retailers build their ecommerce site from a theme, yes, they're using a template, but the end result can be far from cookie-cutter. Companies of all sizes – inc… Read more
Retention-Focused CRO Ideas for an Economic Downturn
In any economic slowdown, retail companies want to reduce costs strategically – strategically being the keyword. If you abandon investing entirely, you could jeopardize your business. If you fail t… Read more