Data may be the less glamorous side of ecommerce, but it is critical to every retail company's success online. Hosted platforms, like Shopify Plus and BigCommerce, do a fantastic job of helping retail… Read more
How to Optimize Product Variants to Improve the Customer Experience
As retailers grow their stores, they experience the paradox of ecommerce: the simpler something seems to the customer on the frontend, the more complex it is on the backend. At Command C, we often tal… Read more
How to Better Measure Ecommerce Conversion Rate
In discussing conversion rate optimization (CRO), there are two points that everyone can agree on. First is the definition itself of an ecommerce checkout conversion rate: it's the number of sessions … Read more
6 Questions to Answer in Choosing the Right Theme for Your Ecommerce Site
Let's begin by dispelling myths: When retailers build their ecommerce site from a theme, yes, they're using a template, but the end result can be far from cookie-cutter. Companies of all sizes – inc… Read more
Retention-Focused CRO Ideas for an Economic Downturn
In any economic slowdown, retail companies want to reduce costs strategically – strategically being the keyword. If you abandon investing entirely, you could jeopardize your business. If you fail t… Read more
Ecommerce Product Bundles Can Be Bliss – Or Amiss – Depending on Your Strategy
From the customer perspective, ecommerce product bundles offer ease and convenience. When shoppers can readily see which products complement or pair with others, it saves them time and hassle. Further… Read more
How Understanding the Life Cycle Stages of an Ecommerce Website Can Facilitate Growth
As an ecommerce leader, you know that business is not always a straightforward trajectory of growth. Healthy businesses of all kinds experience cycles, and online retail is no different. In my experie… Read more
Site Speed is Critical to Ecommerce Conversions: 4 Steps to Faster Load Times
The most important factor in the success of your company’s ecommerce site is its speed. “Really?” you ask, “but so many other variables affect our site.” And you’re right. But if your onli… Read more
Ecommerce Fulfillment Tools that Optimize Your Retail Operations and Increase Profitability
thMany ecommerce retailers fear the same Goliath: Amazon. Whether you decide to sell your company’s products via Amazon or not, the ecommerce giant now factors into every merchant’s online competi… Read more
Product Subscriptions Can Increase Conversions – If You Get Them Right
Among the biggest challenges ecommerce retailers face is figuring out how to increase conversions, and after people buy, getting them to come back to your online store. This second part – repeat cus… Read more