Video: Above the Fold Optimizations for Ecommerce If nothing else, visitors will see the "above the fold" area on your site. Users won't scroll unless they need to, so try to give them the most use… Read more
Category: Ecommerce Inspiration
Your Ecommerce Store Needs a Gift Guide: Full Action Plan and Examples
Use a gift guide to help new and returning customers find products they want to buy. Read more
Video: Improve Conversions by Educating Your Ecommerce Customers
Some products are self-explanatory, such as a shirt or sunglasses. But if your products venture into a new category, are used in a unique way, or have technical aspects, you'll want to educate your si… Read more
Ecommerce Stores That Break the Rules
You’ve looked at enough ecommerce stores, after a while the sites become predictable. Stores often use the same theme, similar fonts, similar colors, and in doing so make it hard for themselves to s… Read more
Video: Home Page Elements for Ecommerce Retailers to Test
As the saying goes, "You never get a second chance to make a first impression." For ecommerce retailers, this is especially true for your store's home page. The home page is typically the most pop… Read more
Video: Product Recommendations that Solve Customer Problems
Retailers often use product recommendations with the goal of increasing average order value (AOV). While this is an understandable mindset, it can sometimes ignore the most important person in the equ… Read more