For online retailers, shipping costs are one of the biggest pain points, often determining your competitiveness in and of itself. For online shoppers, shipping costs are often the most signifi… Read more
Top Reasons for Cart Abandonment #3: Not Enough Payment Options
As we continue our journey seeking to remedy the common cold of cart abandonment, we are reminded that customers love customization – even at the checkout. One of the largest speed bumps at … Read more
Top Reasons for Cart Abandonment #2: Difficulty With Promo Codes
Last week, we talked about required registration as part of our new series exploring eCommerce cart abandonment. This week, we’re looking at where to apply promo codes. Studies show that if you ma… Read more
Top Reasons for Cart Abandonment #1: Required Registration
One of the most common forms of wrong thinking in eCommerce is not putting yourself (as the business owner) in your customer’s shoes. Imagine that you are in a brick & mortar store ready … Read more