Migrations & Builds

Command C has been at the forefront of ecommerce site migration and development since 2004. Our extensive experience has equipped us with deep insights into the common pitfalls of ecommerce transitions, allowing us to optimize and streamline your move to the best platform efficiently.

Our Proven Framework

Our 20 years of experience have shown us that successful execution requires a phased, strategic approach. We use our Challenge, Equilibrium, Growth framework to guide projects from inception to optimization.

Challenge (discovery, design, build): We begin with a thorough discovery process to identify the key challenges and objectives. This helps us define a Minimum Viable Product (MVP) that addresses immediate needs and sets the project on a solid foundation. 

We focus on validating the design and development approach, ensuring that solutions are practical and sustainable. This phase establishes a stable equilibrium, where key systems and processes are running effectively, maximizing immediate ROI.

Equilibrium (launch): With the MVP deployed, we focus on data-collection, KPIs and strategizing about where to iterate next. We address low hanging fruit optimizations and feature enhancements while planning the next phase. We rely on data to inform next steps.

Growth (iterate and optimize, future phase additions): Once equilibrium is achieved, we move into a growth phase, focusing on iterative, data-driven improvements. This ensures that enhancements are grounded in real-world performance rather than assumptions, setting the stage for long-term success and scalability. CRO methodologies are employed at this phase lending to maximum ROI from marketing efforts.

Design and Development Approach

Our thorough discovery and planning stage means we get it right the first time. We take a lean approach to site builds and migrations – aiming to help you define a Minimum Viable Product (MVP) to get you to market quickly and efficiently. Once your site is live, you can begin collecting valuable qualitative and quantitative data that we encourage clients to use as the foundation of their optimization plan. For this reason, we often encourage clients to look at their project in phases.

Command C’s unique strategy aims to get you to market quickly. We approach design in a couple of different ways, depending on what makes the most sense for your business. Regardless of the decided upon tactic, we always spend your time and money well. We place our emphasis on what we do best, while being clear about what we don’t do.

Option 1: Start with a solid foundation and customize as necessary
In a perfect world, ample time and budget allow for a thorough design phase. However, practical considerations such as timeline and budget often favor a more streamlined approach.

To maximize efficiency, we often begin by leveraging a pre-existing theme as a foundation. This approach enables us to quickly assess and customize themes to align with your business’s unique needs, both frontend and backend. We collaborate closely with you to ensure the site’s design reflects your brand identity, integrating customizations that enhance user experience and maintain consistency. Additionally, we develop a pattern library that facilitates seamless future updates in accordance with your style guide, ensuring a cohesive and evolving customer experience.

Option 2: Custom Design
Our designers and developers are adept in UX/UI best practices and possess a keen eye for effective design. We are happy to collaborate with your creative team or handle designs and prototypes in house to bring your envisioned site to life.

Throughout development, transparency and client collaboration are fundamental. We conduct frequent reviews to keep you informed of progress, allowing for iterative adjustments and informed decision-making. This approach minimizes risks and ensures the final product meets your expectations.

Driving Business Success

The outcome of our approach is a robust foundation for your business—flexible, automated, and optimized for efficiency and profitability. Command C-built sites consistently deliver increased ROI, empowering you to focus on scaling your business and achieving long-term growth objectives without technical impediments.