Eden Brothers

The Solution

Phase 1: Migration to Shopify Plus

We began with a foundational replatform, moving Eden Brothers off their legacy system and onto Shopify Plus while rebuilding the product data structure from the ground up. Products needed to communicate growing conditions, water needs, and hardiness zones in a way that could drive both merchandising and customer-facing discovery, so we worked closely with the Eden Brothers team to consolidate product records and define a data structure that supported robust filtering and a clear product hierarchy.

• Custom Plant Finder Tool: A guided discovery experience that lets customers search by light requirements, soil conditions, and plant height, built directly on top of the new product data structure to return accurate, reliable recommendations.
  
• Season-Aware Product Pages: Custom PDP logic that communicates real-time availability and delivery expectations for seasonal products like bulbs and seeds, reducing customer service inquiries and setting accurate expectations at the point of purchase.
  
• GA4-Ready Analytics Layer: A custom Google Tag Manager data layer built in advance of the GA4 transition, ensuring uninterrupted tracking through the platform change.
  
• Sub-Brand Migrations: Following the success of the initial migration, Eden Brothers asked us to move three additional sub-brands off outdated platforms and onto the same Shopify foundation, reusing the data structure and custom tooling already in place.

Phase 2: Platform Evolution and Re-Theme

Years later, with the business grown and the brand evolved, Eden Brothers engaged us to move off their custom theme and onto a purchased theme foundation selected to absorb standard functionality natively so our development time could go toward the logic that actually sets Eden Brothers apart. This wasn’t a lift-and-shift. It meant re-architecting product data, rebuilding zone-based logic inside a new theme framework, and solving problems the theme was never built to handle.

• USDA Zone Integration, End to End: We built zone intelligence directly into the shopping experience rather than bolting it on. An always-visible zip-to-zone lookup lives in the header; the PDP returns dynamic, zone-specific planting messaging based on that lookup; a dedicated USDA zone map page helps customers understand the system; and a PLP filter toggle lets customers browse only the products that will actually grow in their zone.
  
• Dual-Season, Zone-Aware PDPs: Product detail pages were rebuilt to support dual-season UX, dynamic savings displays, and grouped supplemental specifications, including zone-based planting information tied to the customer’s selected zone, coverage calculations, and companion product groupings, all driven by a metafield and tag structure we defined during discovery.
  
• Custom Dynamic Breadcrumbs: The new theme doesn’t natively support dynamic breadcrumbs on URLs without a collection slug. We extended the PLP and PDP templates to generate breadcrumbs dynamically.
• Faceted Search Strategy: Rather than defaulting to the incumbent solution, we ran a structured evaluation of Shopify’s native search and discovery (filtering and recommendations) tools against a more advanced third-party search and filter platform, weighing filter limits, merchandising controls, predictive search behavior, and how each would handle Eden Brothers’ prefixed-tag to metafield migration, so the client could choose the solution that best fit their long-term filtering and merchandising needs.
  
• Product Data Re-Architecture: Legacy prefixed-tag data was mapped and migrated into a formal custom fields (metafield and metaobject) structure, unlocking better filtering, cleaner PDP display logic, and a data model built to scale as the catalog grows.
  
• Rounding Out the Experience: The scope also included scheduled gift card sending, transactional email updates reflecting the new brand guidelines, and a living documentation system covering product data structure, app inventory, integrations, for the Eden Brothers team.