To keep up with the dynamic shifts in retail today, merchants have to be nimble. The team at Michael Aram, a retailer of craft-based design objects, understands this to the core. When they enlisted Command C’s development expertise, they were ready to upgrade their site to be much more robust and agile. Thus, we migrated the site to Magento 2 with added customizations, gave them tools to control site content, and built a custom engraving feature. We also set them up for long-term success through extensive training sessions on the new site’s admin functionality.
Simplifying the Admin Experience
Challenge: Eliminate onerous backend process for site management
Solution: Migrate to Magento 2 and add custom tools for site agility
Prior to Command C’s development work, the Michael Aram site required a lot of effort to make even basic changes. The marketing team could not update products or other content on their own. Every change required a long workflow – it had to travel through multiple departments to get completed. This process slowed down marketing and promotional work, as well as frustrated employees eager to share new content.
To address this core issue, Command C migrated the site with a new, custom design to Magento 2. The new platform includes tools to empower retailers to manage their own product catalogs, promotions, and marketing. Further, we developed additional admin tools that allow the marketing team to control components of the site layout. To this end, we worked closely with their team to determine what to automate versus what to give them full control over.
Now when the company debuts a product line, e.g. a new collection of jewelry, the marketing team can add the category, update products, upload images, create the call to action, create landing pages, and more to the site. They can curate the site pages anytime.
As a result, Michael Aram can pivot quickly to respond to customer wants and needs. Now, when a Michael Aram product is featured or promoted elsewhere, they can quickly update the site to emphasize it. Retailers want to take advantage of these kinds of opportunities, and they can’t do that unless they have nimble admin functionality.