Ecommerce Platform Migration
Challenge: Optimizing the Platform for Marketing Driven Traffic Swells
Solution: Migrate to Shopify Plus
It really can’t be overstated: customers love Tom Bihn products. This is definitely “a good problem to have,” but on their old site, sometimes this popularity was tough to manage.
For example, the company would release a new bag and notify customers of its launch. Then multitudes of shoppers would rush the site. But the previous site was unreliable. Customers experienced issues, including difficulty in checkout. It was frustrating for everyone.
By replatforming the site to Shopify Plus, we were able to correct this instability. Now, when large followings of customers are notified of new products, the site can handle the increase in traffic seamlessly.
As a part of the rebuild, Command C created a custom theme on Shopify Plus based on designs provided by the Tom Bihn team. Since then, we’ve gradually layered in enhancements that improve the customer experience, while maintaining the look and feel of the site that people love.
Some of the theme and development customizations to this migration project included customer and product migration, discount codes, gift cards, a blog, a custom app for restock notifications, and a Shipworks integration.