Subscriptions are often pitched as the cleanest path to predictable revenue. Recurring orders, lower acquisition costs, stronger lifetime value. On paper, they look like a growth unlock. In practice, … Read more
Author: Tiffany Kuchta
Can Shopify Handle Your Content Strategy? What 8-Figure Brands Need to Know
For growing ecommerce brands, content has become as essential to scale as the storefront itself. Product pages drive transactions, but content builds trust, fuels discovery, and keeps customers engage… Read more
Your Tech Stack Isn’t Broken. It’s Misdiagnosed.
When ecommerce sites underperform, executives often assume something in the tech stack is fundamentally broken. Conversions are dipping, pages load slowly, promotions misfire, backend workflows grind … Read more
The Infrastructure Behind Great Product Visualization: What 8-Figure Brands Overlook
Detailed photography, crisp videos, interactive 3D models, and, increasingly, augmented reality experiences all build customer confidence and reduce hesitation at the point of purchase. For brands wit… Read more
Why Most Data Migrations Go Off the Rails, and How to Avoid It
Data migration is the quiet center of gravity in every ecommerce replatforming project. It is rarely the most glamorous phase, and it often receives far less attention than design, UX, or new feature … Read more
4 Data Migration Considerations for Ecommerce Replatforming
It’s nearly impossible to overstate this: a modern ecommerce site is a complex ecosystem. As you evaluate your site, you will not only look at the frontend where your customers view and experience y… Read more
How to Navigate Connectors (and Make Your Ecommerce Systems Play Nice Together)
Ecommerce directors have to make a lot of big decisions. This is especially true when your company is planning to launch a new site or replatform your old ecommerce system. In Command C Insights, we t… Read more
How to Optimize Product Variants to Improve the Customer Experience
As retailers grow their stores, they experience the paradox of ecommerce: the simpler something seems to the customer on the frontend, the more complex it is on the backend. At Command C, we often tal… Read more
6 Questions to Answer in Choosing the Right Theme for Your Ecommerce Site
Let's begin by dispelling myths: When retailers build their ecommerce site from a theme, yes, they're using a template, but the end result can be far from cookie-cutter. Companies of all sizes – inc… Read more
Ecommerce Product Bundles Can Be Bliss – Or Amiss – Depending on Your Strategy
From the customer perspective, ecommerce product bundles offer ease and convenience. When shoppers can readily see which products complement or pair with others, it saves them time and hassle. Further… Read more