Ecommerce directors have to make a lot of big decisions. This is especially true when your company is planning to launch a new site or replatform your old ecommerce system. In Command C Insights, we t… Read more
Author: Tiffany Kuchta
How to Optimize Product Variants to Improve the Customer Experience
As retailers grow their stores, they experience the paradox of ecommerce: the simpler something seems to the customer on the frontend, the more complex it is on the backend. At Command C, we often tal… Read more
6 Questions to Answer in Choosing the Right Theme for Your Ecommerce Site
Let's begin by dispelling myths: When retailers build their ecommerce site from a theme, yes, they're using a template, but the end result can be far from cookie-cutter. Companies of all sizes – inc… Read more
Ecommerce Product Bundles Can Be Bliss – Or Amiss – Depending on Your Strategy
From the customer perspective, ecommerce product bundles offer ease and convenience. When shoppers can readily see which products complement or pair with others, it saves them time and hassle. Further… Read more
Avoid These 4 Sneaky Data Migration Pitfalls that Delay Ecommerce Site Launch
As an online retailer, one of the biggest projects you can undertake is replatforming your ecommerce site. And, within this, one of the most important aspects is migrating your company data from the o… Read more
Product Subscriptions Can Increase Conversions – If You Get Them Right
Among the biggest challenges ecommerce retailers face is figuring out how to increase conversions, and after people buy, getting them to come back to your online store. This second part – repeat cus… Read more
3 Ways Ecommerce Product Visualization Creates a Better Customer Experience
Studies show that the average online cart abandonment rate is about 75%. For an ecommerce retailer, this means that 3 out of 4 shoppers navigate your site, find and select an item to buy, and add it t… Read more
Ecommerce Code Audits: Create a Plan to Solve Your Retail Site Pain Points
As the year – and decade – in ecommerce comes to a close, it’s time for some real talk. For all the vast improvements in retail tech, a lot of merchants still struggle with some common issues. … Read more
Quickstart Guide: Using WordPress Vs. Shopify to Build Your Brand Through Content Marketing
In recent years, direct-to-consumer (DTC) brands have become a headline story in retail. This is an exciting development, but haven’t direct-to-consumer companies always existed? Indeed, retailers h… Read more
Understanding the 5 Most Common Pain Points of Magento
There are many reasons why Magento is one of the leading ecommerce platforms in the world. For starters, it comes with robust, out-of-the-box functionality. It has nearly infinite flexibility, and ret… Read more