When ecommerce sites underperform, executives often assume something in the tech stack is fundamentally broken. Conversions are dipping, pages load slowly, promotions misfire, backend workflows grind … Read more
Author: Tiffany Kuchta
The Infrastructure Behind Great Product Visualization: What 8-Figure Brands Overlook
Detailed photography, crisp videos, interactive 3D models, and, increasingly, augmented reality experiences all build customer confidence and reduce hesitation at the point of purchase. For brands wit… Read more
Why Most Data Migrations Go Off the Rails, and How to Avoid It
As an online retailer, one of the biggest projects you can undertake is replatforming your ecommerce site. And, within this, one of the most important aspects is migrating your company data from the o… Read more
4 Data Migration Considerations for Ecommerce Replatforming
It’s nearly impossible to overstate this: a modern ecommerce site is a complex ecosystem. As you evaluate your site, you will not only look at the frontend where your customers view and experience y… Read more
How to Navigate Connectors (and Make Your Ecommerce Systems Play Nice Together)
Ecommerce directors have to make a lot of big decisions. This is especially true when your company is planning to launch a new site or replatform your old ecommerce system. In Command C Insights, we t… Read more
How to Optimize Product Variants to Improve the Customer Experience
As retailers grow their stores, they experience the paradox of ecommerce: the simpler something seems to the customer on the frontend, the more complex it is on the backend. At Command C, we often tal… Read more
6 Questions to Answer in Choosing the Right Theme for Your Ecommerce Site
Let's begin by dispelling myths: When retailers build their ecommerce site from a theme, yes, they're using a template, but the end result can be far from cookie-cutter. Companies of all sizes – inc… Read more
Ecommerce Product Bundles Can Be Bliss – Or Amiss – Depending on Your Strategy
From the customer perspective, ecommerce product bundles offer ease and convenience. When shoppers can readily see which products complement or pair with others, it saves them time and hassle. Further… Read more
Product Subscriptions Can Increase Conversions – If You Get Them Right
Among the biggest challenges ecommerce retailers face is figuring out how to increase conversions, and after people buy, getting them to come back to your online store. This second part – repeat cus… Read more
Quickstart Guide: Using WordPress Vs. Shopify to Build Your Brand Through Content Marketing
In recent years, direct-to-consumer (DTC) brands have become a headline story in retail. This is an exciting development, but haven’t direct-to-consumer companies always existed? Indeed, retailers h… Read more