Author: Tiffany Kuchta

Ecommerce directors have to make a lot of big decisions. This is especially true when your company is planning to launch a new site or replatform your old ecommerce system. In Command C Insights, we t… Read more

As retailers grow their stores, they experience the paradox of ecommerce: the simpler something seems to the customer on the frontend, the more complex it is on the backend. At Command C, we often tal… Read more

Let's begin by dispelling myths: When retailers build their ecommerce site from a theme, yes, they're using a template, but the end result can be far from cookie-cutter. Companies of all sizes – inc… Read more

From the customer perspective, ecommerce product bundles offer ease and convenience. When shoppers can readily see which products complement or pair with others, it saves them time and hassle. Further… Read more

As the year – and decade – in ecommerce comes to a close, it’s time for some real talk. For all the vast improvements in retail tech, a lot of merchants still struggle with some common issues. … Read more

In recent years, direct-to-consumer (DTC) brands have become a headline story in retail. This is an exciting development, but haven’t direct-to-consumer companies always existed? Indeed, retailers h… Read more