Clients often come to us and ask, "What metrics should we be tracking?" And we respond with a question in kind, "What are your business goals?" Here at Command C, we believe that a retailer's goals sh… Read more
Author: Nicole Reed
2018 Ecommerce Forecast: 8 Trends Leading to Higher Conversions
Retailers began 2017 with fears of an "apocalypse." Thankfully–as we see from the current holiday sales data–this year is going to wrap on a much more favorable note. From Command C's vantage poin… Read more
Mobile Commerce Conversion Optimization: 6 Tips for More Sales on Mobile
The first sales numbers of the 2017 holiday season are rolling in, and they confirm the shape-shifting in retail: online sales keep growing. According to The Wall Street Journal, 11/27/2017, "The numb… Read more
How Shopify Launchpad Can Increase #BFCM Sales (Plus 4 More Sales-Boosting Features)
It's the most wonderful–and lucrative–time of the year. The National Retail Federation says that many stores will earn 20%-30% of their annual revenue in the next few weeks. If you feel more stres… Read more
Magento 2.2 New Feature Highlights
Magento, one of the pioneer platforms for ecommerce, is finding new momentum in its latest version, Magento Commerce 2.2. In recent years, Magento has met tough competition from other platforms, espec… Read more
10 Inspiring Ecommerce Product Sites Reinventing the Online Store
Here's an idea with staying power: an online store–its product pages, checkout process, everything–needs to be as strong as its products. For ecommerce product sites to really inspire a customer, … Read more
8 Ways the Holidays Will Be Different in 2017
As retail transforms, the 2017 ecommerce holiday season stands to encapsulate several themes in the industry's evolution. We can imagine this time in the spirit of alchemy–the holidays are when reta… Read more
Latest Apple Announcements Portend New Era for Ecommerce
In the days following the Apple 2017 Event, the FaceID and Aniemoji technologies have captured headlines. And we agree. The debuts merit their fanfare. Yet for those of us in ecommerce, we swooned ove… Read more
Seguno Guides Online Retailers in Discounting for Higher Profit
When Amazon took over Whole Foods last month–and dropped prices in the process–NY Times readers had an interesting take on the news. In the comments for Amazon's Play to Rattle Whole Foods: Cheape… Read more
Ecommerce Payment Options to Better Serve Your Customers
Last week the Magento team published an article entitled, How Will 'Uberfication' Change the Future of Commerce?. It illustrated how Uber created an effortless process–customers solicit a ride, get … Read more