Conversion optimization is not a one-and-done project or a handful of A/B tests buried under a hundred other priorities. For ecommerce brands serious about growth, it’s a sustained, structured, and … Read more
Author: Lauren
Navigating Uncertainty: How Ecommerce Stores Can Strategize Amid Unpredictable Conditions
The proposed tariffs (and subsequent pause) from the U.S. government have once again stirred anxiety across the ecommerce landscape, especially among those of us who rely on imported goods whether dir… Read more
Choosing the Right CMS Approach for Your Shopify Store
You're likely no stranger to the challenge of choosing the best content management system (CMS) for your Shopify store. With a variety of options available, each promising to meet your unique needs, i… Read more
The End of Third-Party Cookies: What It Means for Ecommerce and How to Adapt
For years, ecommerce stores have relied on third-party cookies to track visitors, personalize marketing, and retarget potential customers. But with browsers phasing out these tracking methods (Google … Read more
How Ecommerce Stores Are Becoming More Eco-Conscious (And How You Can Too)
Sustainability isn’t just a buzzword anymore—it’s a defining factor for the future of ecommerce. With consumers becoming increasingly aware of environmental issues, they’re making more eco-con… Read more
How AI Will Reshape Ecommerce Operations in 2025
As ecommerce professionals, we already leverage automation for tasks like email marketing and customer support, but 2025 will bring even more significant shifts. AI is moving from being an optimizatio… Read more
Scaling Customer Service with AI: How to Automate and Delight Customers
As ecommerce managers, we wear many hats—strategist, manager, analyst, and sometimes even firefighter, addressing customer concerns in real time. Scaling customer service, especially as your busines… Read more
Using AI for Ecommerce Analytics: Empowering Managers to Unlock Insights
Along with all your other responsibilities, managing analytics can feel overwhelming. With so much data available, how do you prioritize insights that drive results? As an ecommerce manager, you’re … Read more
5 Tech Upgrades Every Ecommerce Business Needs Before Scaling
Scaling an ecommerce business is an exhilarating but challenging endeavor. As you prepare to take your store to the next level, the systems and processes that served you well in the early stages of gr… Read more
The 5 Ecommerce Areas You Can Improve with AI Today
As ecommerce managers, we know how demanding it can be to juggle multiple roles and responsibilities; it’s just part of the job. Thankfully, the rise of AI offers a powerful way to streamline proces… Read more