When conversion rates start to drop, panic is a natural response. After all, that number is one of the clearest indicators of your site’s health and your team’s performance. But here’s the hard … Read more
Ecommerce Security Quick Tip: Store Company Data Outside of Your Hosted Platform
Data may be the less glamorous side of ecommerce, but it is critical to every retail company's success online. Hosted platforms, like Shopify Plus and BigCommerce, do a fantastic job of helping retail… Read more
The Real Risk of Redesign: Why Changing Your Theme Isn’t a Silver Bullet and How to Know if It’s Time
As an ecommerce agency skilled in rescuing client sites, one of the most common requests we hear from ecommerce managers is some variation of: “We’re thinking of redesigning the site. Our theme fe… Read more
Key Considerations When Adding an Ecommerce Zoom Tool
Photos are key for visitors looking to purchase from your ecommerce store. High-quality, detailed photos can give customers insights they’d expect in a physical retail experience. But, an in-page im… Read more
How to Optimize Product Variants to Improve the Customer Experience
As retailers grow their stores, they experience the paradox of ecommerce: the simpler something seems to the customer on the frontend, the more complex it is on the backend. At Command C, we often tal… Read more
How to Better Measure Ecommerce Conversion Rate
In discussing conversion rate optimization (CRO), there are two points that everyone can agree on. First is the definition itself of an ecommerce checkout conversion rate: it's the number of sessions … Read more
Shopify Editions Summer 2025: Essential Updates for Ecommerce Managers
Shopify’s Summer 2025 Edition introduces significant advancements aimed at enhancing store design flexibility, streamlining theme customization, and empowering developers with improved tools. For ec… Read more
6 Questions to Answer in Choosing the Right Theme for Your Ecommerce Site
Let's begin by dispelling myths: When retailers build their ecommerce site from a theme, yes, they're using a template, but the end result can be far from cookie-cutter. Companies of all sizes – inc… Read more
The Hidden Cost of Cheap Apps: How Tech Debt Creeps In and Kills Ecommerce Flexibility
As ecommerce brands grow, scaling isn’t just about adding more products or spending more on ads. It’s about building a resilient, adaptable infrastructure that can handle the complexity of tomorro… Read more
Brand Storytelling as a CRO Tactic: A Strategic Lever for Ecommerce Growth
Brand storytelling may seem like a soft layer. Important for marketing, yes, but peripheral to core conversion strategies. That mindset needs to change. In today’s landscape, where product features … Read more