We often get asked what makes a product page “convert”. While there’s no single magic element, high-performing PDPs share a common philosophy: they meet the shopper where they are both emotional… Read more
How to Navigate Connectors (and Make Your Ecommerce Systems Play Nice Together)
Ecommerce directors have to make a lot of big decisions. This is especially true when your company is planning to launch a new site or replatform your old ecommerce system. In Command C Insights, we t… Read more
Ensuring Site Accessibility Can Boost SEO and Improve Search Engine Rankings
Online shopping is an indispensable part of modern life. So much so that the Command C team believes everyone should be guaranteed full access to ecommerce, regardless of personal ability. Plus, not o… Read more
Boost Your Average Order Value: Command C’s Top Tips
In the first quarter of 2017, the average order value (AOV) online came in at $82.50. We find it compelling to think about this number in tandem with another stat: It costs 5x more to acquire a new cu… Read more
The Ecommerce Manager’s Guide to Troubleshooting Conversion Declines
When conversion rates start to drop, panic is a natural response. After all, that number is one of the clearest indicators of your site’s health and your team’s performance. But here’s the hard … Read more
Ecommerce Security Quick Tip: Store Company Data Outside of Your Hosted Platform
Data may be the less glamorous side of ecommerce, but it is critical to every retail company's success online. Hosted platforms, like Shopify Plus and BigCommerce, do a fantastic job of helping retail… Read more
The Real Risk of Redesign: Why Changing Your Theme Isn’t a Silver Bullet and How to Know if It’s Time
As an ecommerce agency skilled in rescuing client sites, one of the most common requests we hear from ecommerce managers is some variation of: “We’re thinking of redesigning the site. Our theme fe… Read more
Key Considerations When Adding an Ecommerce Zoom Tool
Photos are key for visitors looking to purchase from your ecommerce store. High-quality, detailed photos can give customers insights they’d expect in a physical retail experience. But, an in-page im… Read more
How to Optimize Product Variants to Improve the Customer Experience
As retailers grow their stores, they experience the paradox of ecommerce: the simpler something seems to the customer on the frontend, the more complex it is on the backend. At Command C, we often tal… Read more
How to Better Measure Ecommerce Conversion Rate
In discussing conversion rate optimization (CRO), there are two points that everyone can agree on. First is the definition itself of an ecommerce checkout conversion rate: it's the number of sessions … Read more