In ecommerce, technical debt isn’t always obvious. It doesn’t appear on your balance sheet or in a quick analytics report. But for many stores, it’s quietly slowing down development, inflating c… Read more
6 Signs It’s Time to Replatform Your Ecommerce Site
In order to frame the 6 signs that it's time to replatform your ecommerce site, we'll quote Command C's Tech Lead, Tiffany Kuchta: "Technology keeps getting better, and we keep getting better." In … Read more
Command C’s Quickstart Guide to Ecommerce Optimization Strategy
Ecommerce is evolving, and retailers can often feel pressure to stay at the forefront of their product category. To maintain pole position, it's important to keep the online store – and the internal… Read more
Winning the Ecommerce Margin War: Smarter Strategies for Profitable Growth
Margins have never felt tighter in ecommerce. Customer acquisition costs are climbing across nearly every paid channel, while average order value often struggles to keep pace. Add in increased competi… Read more
What Makes a High-Converting Product Page
We often get asked what makes a product page “convert”. While there’s no single magic element, high-performing PDPs share a common philosophy: they meet the shopper where they are both emotional… Read more
How to Navigate Connectors (and Make Your Ecommerce Systems Play Nice Together)
Ecommerce directors have to make a lot of big decisions. This is especially true when your company is planning to launch a new site or replatform your old ecommerce system. In Command C Insights, we t… Read more
Ensuring Site Accessibility Can Boost SEO and Improve Search Engine Rankings
Online shopping is an indispensable part of modern life. So much so that the Command C team believes everyone should be guaranteed full access to ecommerce, regardless of personal ability. Plus, not o… Read more
Boost Your Average Order Value: Command C’s Top Tips
In the first quarter of 2017, the average order value (AOV) online came in at $82.50. We find it compelling to think about this number in tandem with another stat: It costs 5x more to acquire a new cu… Read more
The Ecommerce Manager’s Guide to Troubleshooting Conversion Declines
When conversion rates start to drop, panic is a natural response. After all, that number is one of the clearest indicators of your site’s health and your team’s performance. But here’s the hard … Read more
Ecommerce Security Quick Tip: Store Company Data Outside of Your Hosted Platform
Data may be the less glamorous side of ecommerce, but it is critical to every retail company's success online. Hosted platforms, like Shopify Plus and BigCommerce, do a fantastic job of helping retail… Read more