We’ve all seen the videos about large companies destroying perfectly good returned merchandise or not allowing the donation of food from the end of the day at a bakery. To many of us, we feel a sens… Read more
Identifying Low Hanging Fruit with Great ROI Using Google Analytics
You can spend hours digging around your store trying to find bugs and pages that break. But it’s a fool's errand to jump into a site without knowing where to look first. Google Analytics is the… Read more
Scams, Refunds, Theft: How to Deal with Ecommerce Fraud
sThe Fraud Problem There are a few things that keep ecommerce owners up at night: supply chain disruptions, website outages, fraud. Ecommerce fraud is an issue for any store, from credit card fr… Read more
Ten Metrics That Can Help Demystify Your Conversion Rate (with Free Google Analytics Custom Report Template)
Stores, agencies, and employees are always looking to improve conversion rates. There’s a whole industry focused on increasing this metric. But conversion rate isn’t the end all be all of ecommerc… Read more
Top 3 Customers Expectations of Payments
As of 2021, the majority of shoppers still prefer to use credit or debit cards for their orders. It may not feel like that, with the rise of alternative payment methods like Buy Now Pay Later (BNPL) s… Read more
Must-Have Metrics for Holiday Analytics Tracking
As a store owner it can feel like you’re always getting prepared for the holiday buying season. But do you ever have a chance to see what did well last year or the year before? Not only that, you al… Read more
10+ Ways to Improve Your Core Web Vitals Score in Shopify
Google’s Core Web Vitals is a project started by Google. It provides guidance on metrics used to rate the overall real-world user experience of users of a given website. Previously, metrics su… Read more
Ecommerce Stores That Break the Rules
You’ve looked at enough ecommerce stores, after a while the sites become predictable. Stores often use the same theme, similar fonts, similar colors, and in doing so make it hard for themselves to s… Read more
Designing Homepage Carousels that Draw Customers Into Your Store
Homepages have become a place with multiple goals: merchandising, promoting sales, brand introduction, showcasing social proof and press. Sometimes the homepage can feel too long. Or it can feel as th… Read more
Quickstart Guide to Gift Cards on Shopify and Shopify Plus
Retailers often use gift cards as a way to improve cash flow and increase customer engagement. For stores on Shopify, this idea got a boost last year when the company enabled gift cards for all mercha… Read more