Stores, agencies, and employees are always looking to improve conversion rates. There’s a whole industry focused on increasing this metric. But conversion rate isn’t the end all be all of ecommerc… Read more
Top 3 Customers Expectations of Payments
As of 2021, the majority of shoppers still prefer to use credit or debit cards for their orders. It may not feel like that, with the rise of alternative payment methods like Buy Now Pay Later (BNPL) s… Read more
Must-Have Metrics for Holiday Analytics Tracking
As a store owner it can feel like you’re always getting prepared for the holiday buying season. But do you ever have a chance to see what did well last year or the year before? Not only that, you al… Read more
10+ Ways to Improve Your Core Web Vitals Score in Shopify
Google’s Core Web Vitals is a project started by Google. It provides guidance on metrics used to rate the overall real-world user experience of users of a given website. Previously, metrics su… Read more
Ecommerce Stores That Break the Rules
You’ve looked at enough ecommerce stores, after a while the sites become predictable. Stores often use the same theme, similar fonts, similar colors, and in doing so make it hard for themselves to s… Read more
Designing Homepage Carousels that Draw Customers Into Your Store
Homepages have become a place with multiple goals: merchandising, promoting sales, brand introduction, showcasing social proof and press. Sometimes the homepage can feel too long. Or it can feel as th… Read more
Quickstart Guide to Gift Cards on Shopify and Shopify Plus
Retailers often use gift cards as a way to improve cash flow and increase customer engagement. For stores on Shopify, this idea got a boost last year when the company enabled gift cards for all mercha… Read more
How to Structure Product Filters and Sorting for Highest Conversions
We’ve all been in a situation where we had too many choices and felt overwhelmed to make a decision. Sometimes we think we want more options – more is better, right? But studies have shown that to… Read more
The 4 Customer Expectations of Post-Pandemic Retail
In an analogy: the Covid-19 pandemic has been like a slingshot for the retail industry. Merchants have always had to evolve to stay relevant, but in the past year, these changes accelerated. One study… Read more
The 4 Rules of Error Messaging that Keep Customers Converting in Checkout
When you think about it, errors in physical retail stores are not all that common. Occasionally, a store’s systems go down or a customer's credit card doesn't swipe properly. But when someone i… Read more