In the first quarter of 2017, the average order value (AOV) online came in at $82.50. We find it compelling to think about this number in tandem with another stat: It costs 5x more to acquire a new cu… Read more
The Ecommerce Manager’s Guide to Troubleshooting Conversion Declines
When conversion rates start to drop, panic is a natural response. After all, that number is one of the clearest indicators of your site’s health and your team’s performance. But here’s the hard … Read more
The Real Risk of Redesign: Why Changing Your Theme Isn’t a Silver Bullet and How to Know if It’s Time
As an ecommerce agency skilled in rescuing client sites, one of the most common requests we hear from ecommerce managers is some variation of: “We’re thinking of redesigning the site. Our theme fe… Read more
Shopify Editions Summer 2025: Essential Updates for Ecommerce Managers
Shopify’s Summer 2025 Edition introduces significant advancements aimed at enhancing store design flexibility, streamlining theme customization, and empowering developers with improved tools. For ec… Read more
The Hidden Cost of Cheap Apps: How Tech Debt Creeps In and Kills Ecommerce Flexibility
As ecommerce brands grow, scaling isn’t just about adding more products or spending more on ads. It’s about building a resilient, adaptable infrastructure that can handle the complexity of tomorro… Read more
Brand Storytelling as a CRO Tactic: A Strategic Lever for Ecommerce Growth
Brand storytelling may seem like a soft layer. Important for marketing, yes, but peripheral to core conversion strategies. That mindset needs to change. In today’s landscape, where product features … Read more
The AI-Powered Ecommerce CEO: Automating Decision-Making
Running an ecommerce business means juggling a thousand priorities: customer acquisition, supply chain management, conversion rates, staff oversight, and more. As ecommerce managers and CEOs, you’re… Read more
Conversion Optimization at Scale: How to Run a CRO Program That Actually Moves the Needle
Conversion optimization is not a one-and-done project or a handful of A/B tests buried under a hundred other priorities. For ecommerce brands serious about growth, it’s a sustained, structured, and … Read more
Navigating Uncertainty: How Ecommerce Stores Can Strategize Amid Unpredictable Conditions
The proposed tariffs (and subsequent pause) from the U.S. government have once again stirred anxiety across the ecommerce landscape, especially among those of us who rely on imported goods whether dir… Read more
Choosing the Right CMS Approach for Your Shopify Store
You're likely no stranger to the challenge of choosing the best content management system (CMS) for your Shopify store. With a variety of options available, each promising to meet your unique needs, i… Read more