In ecommerce, technical debt isn’t always obvious. It doesn’t appear on your balance sheet or in a quick analytics report. But for many stores, it’s quietly slowing down development, inflating c… Read more
6 Signs It’s Time to Replatform Your Ecommerce Site
In order to frame the 6 signs that it's time to replatform your ecommerce site, we'll quote Command C's Tech Lead, Tiffany Kuchta: "Technology keeps getting better, and we keep getting better." In … Read more
Command C’s Quickstart Guide to Ecommerce Optimization Strategy
Ecommerce is evolving, and retailers can often feel pressure to stay at the forefront of their product category. To maintain pole position, it's important to keep the online store – and the internal… Read more
Winning the Ecommerce Margin War: Smarter Strategies for Profitable Growth
Margins have never felt tighter in ecommerce. Customer acquisition costs are climbing across nearly every paid channel, while average order value often struggles to keep pace. Add in increased competi… Read more
What Makes a High-Converting Product Page
We often get asked what makes a product page “convert”. While there’s no single magic element, high-performing PDPs share a common philosophy: they meet the shopper where they are both emotional… Read more
Boost Your Average Order Value: Command C’s Top Tips
In the first quarter of 2017, the average order value (AOV) online came in at $82.50. We find it compelling to think about this number in tandem with another stat: It costs 5x more to acquire a new cu… Read more
The Ecommerce Manager’s Guide to Troubleshooting Conversion Declines
When conversion rates start to drop, panic is a natural response. After all, that number is one of the clearest indicators of your site’s health and your team’s performance. But here’s the hard … Read more
The Real Risk of Redesign: Why Changing Your Theme Isn’t a Silver Bullet and How to Know if It’s Time
As an ecommerce agency skilled in rescuing client sites, one of the most common requests we hear from ecommerce managers is some variation of: “We’re thinking of redesigning the site. Our theme fe… Read more
Shopify Editions Summer 2025: Essential Updates for Ecommerce Managers
Shopify’s Summer 2025 Edition introduces significant advancements aimed at enhancing store design flexibility, streamlining theme customization, and empowering developers with improved tools. For ec… Read more
The Hidden Cost of Cheap Apps: How Tech Debt Creeps In and Kills Ecommerce Flexibility
As ecommerce brands grow, scaling isn’t just about adding more products or spending more on ads. It’s about building a resilient, adaptable infrastructure that can handle the complexity of tomorro… Read more