Data migration is the quiet center of gravity in every ecommerce replatforming project. It is rarely the most glamorous phase, and it often receives far less attention than design, UX, or new feature … Read more
Accessibility Isn’t Just Compliance: It’s Architecture That Scales
When most ecommerce teams hear the word accessibility, their minds go straight to compliance. It is usually framed as a checklist: add alt text, adjust contrast, avoid lawsuits. That view makes access… Read more
Our 7 Step Strategic Guide to Ecommerce Planning & Budgeting
If you’re like many of the direct-to-consumer (DTC) ecommerce leaders we speak with, you’ve probably run into at least one of these scenarios: A costly rebuild that underperforms Mounting … Read more
Stability-to-Scale: A Technical Framework for Ecommerce Leaders
No one in ecommerce sets out on this path because it is easy. Thrilling? Absolutely. Fulfilling? Without question. But easy? Not when you are leading an eight-figure operation. For executives at scal… Read more
4 Data Migration Considerations for Ecommerce Replatforming
It’s nearly impossible to overstate this: a modern ecommerce site is a complex ecosystem. As you evaluate your site, you will not only look at the frontend where your customers view and experience y… Read more
The Real Risks of Technical Debt: How to Build a Future-Ready Store
In ecommerce, technical debt isn’t always obvious. It doesn’t appear on your balance sheet or in a quick analytics report. But for many stores, it’s quietly slowing down development, inflating c… Read more
6 Signs It’s Time to Replatform Your Ecommerce Site
In order to frame the 6 signs that it's time to replatform your ecommerce site, we'll quote Command C's Tech Lead, Tiffany Kuchta: "Technology keeps getting better, and we keep getting better." In … Read more
Command C’s Quickstart Guide to Ecommerce Optimization Strategy
Ecommerce is evolving, and retailers can often feel pressure to stay at the forefront of their product category. To maintain pole position, it's important to keep the online store – and the internal… Read more
Winning the Ecommerce Margin War: Smarter Strategies for Profitable Growth
Margins have never felt tighter in ecommerce. Customer acquisition costs are climbing across nearly every paid channel, while average order value often struggles to keep pace. Add in increased competi… Read more
What Makes a High-Converting Product Page
We often get asked what makes a product page “convert”. While there’s no single magic element, high-performing PDPs share a common philosophy: they meet the shopper where they are both emotional… Read more