The 5 Ecommerce Areas You Can Improve with AI Today
As ecommerce managers, we know how demanding it can be to juggle multiple roles and responsibilities; it’s just part of the job. Thankfully, the rise of AI offers a powerful way to streamline processes and improve key areas of your business. From enhancing the customer experience to boosting operational efficiency, AI tools can provide the edge that helps your store stand out in a competitive marketplace.
In this article, we’ll explore five critical areas of your ecommerce store that you can significantly improve using AI today: product descriptions, search functionality, FAQs, images, and size recommendations.
Product Descriptions: Enhance Relevance and Engagement
Product descriptions are often the first interaction a customer has with a product online. Well-written, relevant descriptions can drive conversions, while poorly written ones can lead to confusion and abandoned carts. AI can help automate and improve this process, making it more efficient and consistent across your product range.

Despite offering many different clothing items, apparel store Tentree has unique descriptions for each one. The descriptions evoke a feeling and inform visitors about details of the product like the ethically produced wool in the sweater.
Using your AI tool of choice, like ChatGPT, Claude, or dozens of others, you can generate engaging, SEO-optimized product descriptions based on a few simple inputs. For example, you can input details about a product (material, features, use cases) and let the tool generate a full, detailed description that’s tailored to your brand’s voice. Here’s an example prompt you can use to generate product descriptions with ChatGPT:
“Write a product description for a stainless steel water bottle that keeps drinks cold for 12 hours. It’s eco-friendly, reusable, and perfect for outdoor activities. The tone should be friendly, informative, and eco-conscious, aimed toward millennials and gen-z.”
Using AI, you can also perform A/B testing to see which descriptions resonate best with your audience.
Search Functionality: Improve User Experience with Smarter Search
Search is often the most crucial component of any ecommerce store, but many sites still rely on outdated search functionality that frustrates customers. AI-driven search tools can significantly improve this experience by offering more accurate, relevant results based on user intent. For example, if a customer searches for “blue,” a good search function should display all blue items, not just those that contain “blue” in the product name.

Algolia is one such AI-powered search tool that can enhance the user experience on your ecommerce site. With its ability to understand and predict user behavior, it provides personalized search results that can anticipate what your customer might be looking for, even with minimal input. For example, if a customer is browsing for “winter coats,” Algolia can surface additional related items like gloves, scarves, and hats based on past user interactions and trending products.

Boost is another such tool. They offer a suite of product discovery tools, including their AI-powered search tool. This tool offers features like Named Entity Recognition, AI Synonym Detection, and Semantic Search, allowing your customers to more quickly find what they’re looking for.
You can also integrate AI into your search process to help customers find products in a conversational manner. Setting up a chatbot that can guide customers through the search process with natural language prompts, such as “What type of coat are you looking for?” can make the experience more interactive and user-friendly.
FAQs: Automate Support with AI-Powered Chatbots
Managing a growing list of frequently asked questions (FAQs) can be a time-consuming task for any ecommerce manager. AI-powered chatbots, however, can take over this role, providing instant, accurate responses to customer inquiries without needing manual intervention.

Gorgias is a popular customer experience platform featuring tools like Automate, allowing AI to respond to questions like cancelling orders or general questions. This frees up your customer service team to tackle the most complex inquiries.
Zendesk’s Answer Bot is an excellent tool for automating responses to common questions. It uses AI to deliver relevant answers to customer queries by pulling from a knowledge base you can build and maintain. For example, if a customer asks, “What’s your return policy?” the Answer Bot can pull up the exact answer from your site, instantly providing value while freeing up your team for more complex issues.
AI-driven chatbots can also integrate with LiveChat or Tidio, which offer robust AI features to escalate conversations that require human attention while answering basic inquiries autonomously.

You can also use ChatGPT to generate FAQ content. By feeding it customer queries or common topics from your support tickets, you can create a thorough FAQ section in no time. For example, you could prompt ChatGPT like this:
“Generate a list of 10 frequently asked questions for a skincare ecommerce store, including shipping, returns, and product ingredients.”
Images: Use AI to Create and Enhance Visual Content
Images are a crucial part of the online shopping experience, but managing a large inventory of product photos can be overwhelming. AI can help you enhance and automate the creation of product images, improving their quality and consistency without the need for extensive manual editing.

Remove.bg is an AI tool that can automatically remove backgrounds from product images, allowing you to focus on styling and composition without worrying about the technical aspects. If you’re looking to create lifestyle images or product mockups, Maker offers AI tools to generate realistic, high-quality product photos and videos, which can be particularly useful for stores with a large range of SKUs.
For AI-enhanced visual content creation, tools like Canva also offer AI-driven design suggestions and templates, allowing you to easily update your product images and banners without needing to hire a designer.
Additionally, AI-powered tools like LetsEnhance.io use machine learning to automatically upscale images while preserving quality, ensuring your product images are sharp and professional at any resolution.
Size Recommendations: Personalize the Shopping Experience
One of the most common challenges in ecommerce is ensuring customers select the right size when purchasing clothing or footwear. Incorrect size choices can lead to returns, exchanges, and dissatisfied customers. AI can help by offering size recommendations that guide users toward the right fit, increasing conversion rates and reducing returns.
Fit Analytics is an AI-powered tool that can integrate with your ecommerce platform to suggest the most appropriate size based on a customer’s body measurements and past shopping behavior. This tool learns over time, using data from customer returns, reviews, and purchasing patterns to refine its recommendations.
Another tool, Size.ly, helps by offering size charts tailored to specific brands and product types, creating a personalized size experience for each customer.
Conclusion
AI has become an invaluable tool for ecommerce managers looking to optimize their stores and stay competitive. By leveraging AI in key areas like product descriptions, search functionality, FAQs, images, and size recommendations, you can significantly enhance your customers’ experience, improve operational efficiency, and boost your bottom line.
Implementing AI tools doesn’t have to be a daunting task. With the right integrations, you can start seeing improvements almost immediately. Whether it’s using ChatGPT to generate product descriptions, Algolia to refine search functionality, or Fit Analytics to offer better size recommendations, AI can empower you to provide a more seamless and personalized shopping experience.
As ecommerce continues to evolve, embracing AI is not just a trend—it’s a strategic necessity for staying ahead in a fast-moving market. Start small, test, iterate, and see how AI can transform your ecommerce store today.