In the days following the Apple 2017 Event, the FaceID and Aniemoji technologies have captured headlines. And we agree. The debuts merit their fanfare. Yet for those of us in ecommerce, we swooned ove… Read more
Seguno Guides Online Retailers in Discounting for Higher Profit
When Amazon took over Whole Foods last month–and dropped prices in the process–NY Times readers had an interesting take on the news. In the comments for Amazon's Play to Rattle Whole Foods: Cheape… Read more
Ecommerce Payment Options to Better Serve Your Customers
Last week the Magento team published an article entitled, How Will 'Uberfication' Change the Future of Commerce?. It illustrated how Uber created an effortless process–customers solicit a ride, get … Read more
12 Shopify Apps for Increasing Traffic and Marketing
Due to popular demand–thank you!–we wanted to share a further look at the top apps for building a retail store on Shopify. Our last article reviewed 14 Shopify Apps to Boost Sales and Streamline O… Read more
14 Shopify Apps to Boost Sales and Streamline Operations
Before we introduce our top Shopify apps for increased sales and smoother backend operations, we have a request: please read this article in the spirit of exploration. Our purpose here is to help r… Read more
B2B Ecommerce: How It’s Different & How to Succeed
It's a fact: B2B ecommerce (business-to-business) differs from B2C ecommerce (business-to-consumer) in key ways. Yet before we explore how, we want to note that our rules for optimized Product Pages a… Read more
22 Rules of Online Checkout: What Converts Vs. What Diverts
Last year consumers crossed a threshold: for the first time ever, more people purchased online than in physical stores. Yet, despite the growth in ecommerce, the rate of abandoned online shopping cart… Read more
Increase Sales with Improved Site Search Using Nextopia
Late last year, the researchers at Smart Insights released data from 65 million online orders that had converted into $2 billion dollars worth of sales. The study offered a lot of info to explore, but… Read more
11 Must-Have Features for Outdoor Ecommerce Sites
“Wilderness is not a luxury but a necessity of the human spirit." -- Edward Abbey We agree, Mr. Abbey. Thankfully so do many outdoor retailers who sell products for our time in the wild. In these h… Read more
Boost Your Average Order Value: Command C’s Top Tips
In the first quarter of 2017, the average order value (AOV) online came in at $82.50. We find it compelling to think about this number in tandem with another stat: It costs 5x more to acquire a new cu… Read more