Everything Summer Camp

Optimizing Ecommerce Workflow for Everything Summer Camp

The Challenge

Everything Summer Camp, the go-to destination for camp gear and accessories, faced several logistical challenges between their ecommerce site and operational workflows. From managing unique camp-specific packing lists to enabling product personalization and ensuring timely delivery, their previous platform couldn’t keep up with the company’s growing needs. They needed a robust solution that could handle complex requirements and improve both customer experience and backend efficiency.

Command C partnered with Everything Summer Camp to migrate their platform to Shopify Plus, implementing a range of custom features tailored to their business. This transformation set the stage for a successful launch just in time for Black Friday/Cyber Monday (BFCM), with impressive results:

Project Goals

• Migrate to Shopify Plus: Transition from the existing platform to Shopify Plus to support advanced features and scalability.
• Enhance User Experience: Develop custom features like camp-specific shopping lists, product personalization, and simplified product bundling to create a frictionless shopping experience.
• Streamline Operations: Implement backend tools to improve the efficiency of inventory management, order fulfillment, and delivery communication.

Our Plan

Command C approached the migration with a user-first mindset, implementing custom solutions that enhanced the shopping experience while streamlining backend operations.

Developing Custom Shopping Lists by Camp Code: Every Summer Camp has its own unique spirit and list of recommended items. Parents needed a simple way to shop for camp-specific gear, and Everything Summer Camp wanted to provide personalized packing lists that included discounts.

We built a custom solution using Shopify scripts and custom code to host over 1,000 camp codes. Parents can enter their child’s camp code at the top of any page or search by camp name to access a personalized packing list and exclusive discounts. This user-friendly feature allows shoppers to easily find and purchase the exact items their camp recommends, creating a personalized and hassle-free shopping experience. 

This solution makes it easy for parents to prepare for camp, while Everything Summer Camp can efficiently manage and update the packing lists as needed.

Enabling Product Personalization for Young Campers with a Configurator: Many of Everything Summer Camp’s products, like camping trunks and name tags, needed to be customized based on customer preferences. For example, a camper might want a trunk with multiple panels, each in a different color.

We integrated a product configurator with Shopify, allowing customers to personalize their gear. The configurator options are translated into line item properties, which are then integrated into the Shopify checkout system. We also developed admin tools that enable Everything Summer Camp to add new product configurations without additional development work. 

Customers can now easily personalize their camp gear, and the Everything Summer Camp team can quickly adapt to new trends and product ideas, enhancing both the shopping experience and internal flexibility.

Simplifying Product Bundling for a Smooth Shopping Experience: Parents needed a straightforward way to bundle products, like adding a wheel kit to a camp trunk. However, the manufacturing team needed to know which accessories corresponded to which products to pre-assemble orders accurately. 

We developed a custom tool that allows the manufacturing team to associate accessories with products. This tool also displays the accessories on the product page, so customers can add them to their cart with a single click. The bundled items then show up in the cart as related products, ensuring a clear and cohesive shopping and fulfillment process. 

This feature makes it easy for customers to purchase all necessary accessories together, while the backend system ensures the manufacturing team receives accurate information for pre-assembling orders.

Communicating Shipping and Delivery Times Accurately: Timely delivery is crucial for camp gear, as products must arrive before the camper leaves. Customers needed clear communication about shipping and delivery times. 

We developed a custom app that calculates estimated shipping and delivery times based on product availability and warehouse capacity. The app takes into account production time, shipping schedules, and holiday constraints to provide accurate delivery estimates. 

This feature ensures that parents have realistic expectations and can plan accordingly. The app has improved customer satisfaction by providing clear, reliable delivery information, reducing the number of inquiries related to shipping times.