Miraclesuit

Our Plan

To achieve these goals, we followed a phased development approach, focusing on integration, theme customization, and data migration.

Discovery Phase: We began with a thorough discovery process to understand Miracle Ventures’ requirements and map out a strategy for data migration, SEO optimization, and theme customization. This included finalizing product data structures, reviewing SEO practices, and determining the best payment gateway options. Our goal was to ensure that all critical aspects were covered before development began.

Theme Customization: Using a pre-existing theme as a foundation, we customized the Shopify Plus stores to reflect the distinct brand identities, now including the Miraclesuit brand, on one site, and Longitude Swim under another. We maintained consistent design elements while allowing for brand-specific modifications such as color schemes, logos, and unique content sections. This approach provided a unified brand experience across the stores while respecting each brand’s unique identity.

Shortly after the conclusion of the initial transition of Miraclesuit/Magicsuit and Longitude, we took on the Vitamin A brand, assisting the Miracle Ventures team with a theme transition, migration to a carefully crafted product data structure, implementation of advanced filter and search tooling all while maintaining consistency with Vitamin A’s unique brand.

Data Migration: Migrating from Magento to Shopify Plus involved moving extensive product data, customer information, and order history. Our team worked closely with Miracle Ventures to ensure all data was accurately transferred and that the new stores were ready to go live without losing any historical data or functionality.

ERP Integration with Celigo: While the Miracle Ventures team managed the integration between Netsuite and Shopify using Celigo, we provided consultative support to ensure the integration aligned with the new Shopify architecture. This setup enabled real-time synchronization of product inventory and order data, reducing manual intervention and improving operational efficiency.

Advanced Features and Functionalities: To enhance the user experience, we implemented several custom features, including:

• Back-in-Stock Notifications: Integrated with Listrak to notify customers when out-of-stock products became available.
• Product Filters and Search: Leveraged advanced filtering and search capabilities to improve product discoverability and customer navigation.
• Custom Wishlist Integration: Enabled customers to save and share their favorite products across the stores.
• Custom Sections and Blocks: Acting as extensions to the theme, new sections and blocks are built to the merchant specification and take full advantage of Miracle’s unique customer appeal.

SEO and Performance Optimization: We ensured that best practices for SEO were followed during the migration, including 301 redirects, schema markup, and maintaining the existing URL structure where possible. This approach helped preserve search rankings and organic traffic, ensuring a smooth transition with minimal SEO impact.

The Results

• Streamlined Operations: With Shopify Plus, managing multiple brands became significantly more efficient. The unified theme structure allowed for easy updates and brand-specific customizations, reducing the need for complex, manual interventions.
• Improved Customer Experience: The new stores offer a seamless shopping experience with enhanced product filters, quick load times, and a visually appealing interface that mirrors the unique identities of each brand.
• Optimized Data Flow: The Netsuite integration via Celigo ensures accurate inventory management and order processing across all stores, minimizing errors and improving overall operational efficiency.
• On-Time and On-Budget Delivery: The project was delivered within the agreed timeline and budget, providing Miracle Ventures with a robust ecommerce platform ready for future growth.

Looking Ahead

The migration to Shopify Plus has positioned Miracle Ventures for greater flexibility and scalability. With a powerful ecommerce platform and streamlined operations, the company is now better equipped to serve its customers and expand its digital presence.