The Pleasure Chest

is pioneering a sex positive culture

Magento

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  • Project Rescue
    Project Rescue
  • Code Audits
    Code Audit
  • Support & Technical Optimization
    Ongoing Support & Optimization

From Crisis to Record Conversions

When The Pleasure Chest enlisted Command C to help with their site, they were in a tough spot. They had recently launched a new site, and their conversion rate dropped after the debut. A lot. Things weren’t working, but they didn’t know exactly what. They needed to get their sales back on track asap. In addition to fixing the immediate issues, they also needed a technical partner to maintain and optimize their site into the future.

A few months after enlisting us, some exciting stats proved its success. In comparing a six month period before Command C’s engagement versus six months after, The Pleasure Chest experienced:

  • 79% increase in conversion rate
  • 150% increase in the number of transactions
  • 153% increase in revenue
  • 106% increase in mobile conversion rate
Our site lost significant revenue and traffic following the launch. Command C came in with a strong plan to address the issues. They helped us recover sales and turned conversion around within a few months.

– Sarah Tomchessen, The Pleasure Chest

Diagnose Cause of Conversion Problems

Challenge: Determine why conversions dropped off drastically

Solution: Conduct code and security audit to identify issues

Command C welcomes ecommerce rescue projects, and The Pleasure Chest came to us with this precise need. Our first step in turning things around was to diagnose the root causes of their site problems.

We began by conducting a comprehensive code and security audit. The audit revealed that some of the features in the Magento codebase were either incomplete or not well-planned for the future. We helped them address the features that needed extra attention, as they were causing site performance challenges. We resolved these issues by either providing a work around or advising them how to leverage the tools within the Magento admin.

Further, we implemented enhancements to improve site performance, security, and ongoing maintenance. For example, the site’s checkout was the only interface encrypted with SSL. In order to further strengthen site security, we collaborated with the hosting provider to transition all of the site’s interfaces to use SSL, in addition to the checkout.

Make it Easy to Update Marketing Content

Challenge: Give the marketing team better control of site content

Solution: Demonstrated tools within Magento where applicable; built new admin tools as needed

Magento is an incredibly robust ecommerce platform that gives retailers nearly unlimited capabilities. But, within its broad framework, users can get frustrated by trying to navigate the vast admin to complete tasks. To solve for this, we talked with The Pleasure Chest marketing team about their wishlist for updating site content. Once we had a clear understanding of what they wanted to accomplish, we instructed them on the most efficient workflows within the Magento admin. Additionally, some other tasks required new admin tools, and Command C built and integrated those tools into the admin.

As a result, the company’s marketing team now has much greater control of their site content. They can update the site quickly and independently. For instance, they can market specifically to mobile, rearrange product categories, and update their integrated blog. All of this new capability lets the marketing team do a better job of pointing people to the products they desire.

Optimize mobile checkout UX

Challenge: Streamline and boost mobile checkout experience

Solution: Debug checkout code and simplify design

As people increasingly shop via devices, mobile checkout needs to be super clean and easy to use. In this case, the mobile checkout had some issues that complicated the UX. The code audit revealed instances of cluttered code, such as unnecessary links, that slowed down the process. In particular, the mini cart, a.k.a. the cart that is available to users on every single page, was experiencing issues.

Command C cleaned up the code, which in turn, made the mobile cart experience faster and more reliable. We also optimized the checkout by simplifying its design and condensing unnecessary white space. After these improvements were activated, we were thrilled to see the mobile conversion rate jump 106%.

Working with Command C is refreshing! Their team is efficient, competent and they consistently complete projects within the projected timeline, scope and budget. I would highly recommend their services.

– Sarah Tomchessen, The Pleasure Chest

  • Project Rescue
    Project Rescue
  • Code Audits
    Code Audit
  • Support & Technical Optimization
    Ongoing Support & Optimization