Make it Easy to Update Marketing Content
Challenge: Give the marketing team better control of site content
Solution: Demonstrated tools within Magento where applicable; built new admin tools as needed
Magento is an incredibly robust ecommerce platform that gives retailers nearly unlimited capabilities. But, within its broad framework, users can get frustrated by trying to navigate the vast admin to complete tasks. To solve for this, we talked with The Pleasure Chest marketing team about their wishlist for updating site content. Once we had a clear understanding of what they wanted to accomplish, we instructed them on the most efficient workflows within the Magento admin. Additionally, some other tasks required new admin tools, and Command C built and integrated those tools into the admin.
As a result, the company’s marketing team now has much greater control of their site content. They can update the site quickly and independently. For instance, they can market specifically to mobile, rearrange product categories, and update their integrated blog. All of this new capability lets the marketing team do a better job of pointing people to the products they desire.
Optimize mobile checkout UX
Challenge: Streamline and boost mobile checkout experience
Solution: Debug checkout code and simplify design
As people increasingly shop via devices, mobile checkout needs to be super clean and easy to use. In this case, the mobile checkout had some issues that complicated the UX. The code audit revealed instances of cluttered code, such as unnecessary links, that slowed down the process. In particular, the mini cart, a.k.a. the cart that is available to users on every single page, was experiencing issues.
Command C cleaned up the code, which in turn, made the mobile cart experience faster and more reliable. We also optimized the checkout by simplifying its design and condensing unnecessary white space. After these improvements were activated, we were thrilled to see the mobile conversion rate jump 106%.