Best In Class: 7 Top Menswear Ecommerce Examples from Home to Checkout
Our last Best in Class articles have been quite popular (check out the 2020 luxury one here and the 2021 article here). We love a good luxury store, but that’s not all the ecommerce world has to offer.
In this article we’ll showcase our favorite menswear stores. You’ll see which have world-class home pages, collection and product pages, carts, and checkouts.
Effectively merchandising clothing online can be tricky. Customers prefer to touch items in a store, try them on, things they can’t do online. Fashion ecommerce stores need to reassure visitors with detailed photos and product descriptions that answer any lingering questions. These stores also need to help customers browse to find an item they want and also discover additional items.
See which menswear stores are pulling it off online.
Best Home Page
No Man Walks Alone
When it comes to home pages, there are multiple approaches stores can take. The home page is often the one page with the most visitors, but not every visitor will see the home page either. There should be a balance of displaying products and collections, as well as instilling a sense of the brand.
The home page is often the page with the most creative leeway, where visitors are not exactly expecting anything unlike on product pages or in the cart.
Our pick for best men’s fashion home page is……No Man Walks Alone!
Best Collection Page
When it comes to collection pages (AKA product listing pages) we are often looking for certain elements such as detailed photos, stock information, and filters. But that doesn’t mean the collection page needs to be cookie-cutter.
Our pick for best menswear collection page is Haven. They feature all different types of brands (including their own) and types of products (shoes, knitwear, accessories, home goods).
Something unique they do on their collection pages is offering a “view” feature that allows visitors to select what type of photos they want to see: product only or outfit.
Best Product Page
For the product page, we actually have two picks for our “Best in Class” menswear.
End sells multiple different menswear brands. Their product pages may not be as editorialized as other stores, but their product pages provide clarity around important information that customers otherwise have to dig around for on other stores.
Hugh and Crye
Next up, we wanted to make a special mention for sizing. For an online store, the sizing guide is the closest thing a customer can get to a fitting room. The sizing chart or tool needs to be easy to understand and use, otherwise visitors will put off their purchase.
Suitsupply’s cart has everything you’d expect to need when you’re just about ready to enter the checkout:
- Items in the order
- Information on return and shipping cost
- Payment options
- Delivery time
- Ability to pick up in store
Indigo & Cotton
For our final category, we’ll look at the best in class menswear site in terms of the checkout. There are plenty of ways to approach the checkout from multi-page to single-page, accordions, and more.
Our pick is Indigo & Cotton, a store in Charleston and a presence online, selling a variety of quality menswear brands.
The checkout uses defaults to help users go through the checkout faster. The billing and shipping information is already defaulting to the same address, the shipping method defaults to the ground shipping option (though we would recommend defaulting to the free option when possible). And lastly the payment method defaults to PayPal Credit.
Visitors can also review their order information at the bottom of the checkout if they need. And below that is contact information to reach customer support for any last minute questions.
This is an excellent checkout because of its ability to feel brief, yet also contain all the information a user needs in order to feel confident completing their order.
There are hundreds if not thousands of menswear sites, and although we can’t go through them all, these stores are exemplary in their ability to showcase products and information in unique ways.
Hopefully you got some inspiration for your own store whether or not it’s menswear. Many of the examples above can be applied across ecommerce industries.